I'd argue that complaining about font prices is less like a Hermes bag, and more like complaining about high-end ingredients when a supermarket has cheap stuff. Yes, you can get away with cheaper materials when cooking, but the final product will deeply suffer.
Your meal doesn’t deeply suffer, it’s just a bit bland.
You may not care about fonts, but to say they don't matter is a misunderstanding. For example, I could glibly say we only need one programming language (the user doesn't care what syntax you used before it was compiled down to 1s and 0s!), but any engineer would make the case why that's not true at all.
The "problem" with free typefaces isn't their quality, it's their ubiquity. Since everyone can use them, they are used everywhere. Licensing something less common can help your product stand out from the crowd.
Programming language choice has an aesthetic side, but it is also very much a functional concern. Can I write secure code? Will it be performant? Will it be maintainable?
Different languages represent different functional tradeoffs. Are fonts really the same kind of thing? IOW, how would you make a choice between using Arial vs. Helvetica?
But to go down that path from a logical standpoint... Papyrus isn't on my computer (OSX) for whatever reason, and it doesn't come on Linux. Papyrus isn't a free, public font... it's licensed by its owner (ITC), so the only reason you can use it on your computer is because someone is paying a license for you to see it.
Branding requires being distinctive, mixing novel visual and other aspects in a pleasing way.
As far as I have been able to tell no major platform ships with the universal font of fonts (full coverage of all possible fonts with 4.5Mb seed) “AnyStyleYouWant” font.
And none of the fonts they do ship have the “distinctive” feature.
Until that day comes…
Even trained wine tasters can't tell the difference between cheap and expensive wine reliably.
Normal people can't even tell what flavor of skittle they are eating without the visual color cue.
If you can't afford the license for the font, your app is small-time enough that you can make do with one of the many, many high-quality fonts that are available for free, there's no need to pirate it. If your app is big enough that the difference matters, then you can likely afford the sticker price.
What computer are you buying that only has one font? There are dozens of fonts, covering all kinds of styles, on every desktop sold.
But just because those two typefaces are quite similar (and the reason to pick between them is largely financial/convenience) doesn't mean you'd never want to have more fine-grained control over the text you're working with.
You mentioned security. When I'm editing this comment, 0 and O are very different (the zero has a slash through it), however when I hit save they look quite similar. (But because we're all using system fonts on HN, it might be different for you). While it's often just a stylistic choice, in many situations the two characters would be indistinguishable and that would be an issue, which is why someone might choose a typeface where characters are significantly different. Think a password you have to transcribe.
If you know your font will be used in a quite small size, you may want one that is optimized for being read at tiny sizes. If you're displaying something technical, a monowidth font is better suited.
And all of this focused on utility for the most part; I'm leaving out all the reasons you'd want it for stylistic reasons. If you're trying to make people feel at ease, you may want typeface where the end of the strokes are rounded, for example. Sometimes you want people to feel a certain way, in the same way you modulate your tone when talking.
Almost every font, style, pattern, component used in any new app today has already been designed, implemented, redesigned and reimplemented 20 times over. 'The importance of design' and all of the associated rhetorical BS only really serve to keep redundant (imo) designers employed.
> like complaining about high-end ingredients when a supermarket has cheap stuff. Yes, you can get away with cheaper materials when cooking, but the final product will deeply suffer.
Can you actually make an objective argument for why certain fonts are more high-quality than existing free/open fonts, or how free/open fonts will make a product deeply suffer? I'd wager you can't.
I've worked closely with many designers behind some very popular 'nice' award-winning apps. I've listened to endless rhetorical BS about how 'this specific element of the design is incredibly important and any deviation is a major hit to the product quality'. These same designers very very rarely even notice when an incorrect font/color, styling/layout is used, while arguing that any such deviation will ruin customer trust destroy the app. Complete BS.
You're making absurd comparisons and not being sincere.
Additionally, very few system fonts include all the weights. Fonts aren't just come in a single weight. The font you use for a giant page-filling title is generally skinnier than the font used for a caption.
Good design creates a reaction, such as causing you to buy something or interacting more with something or whatever, even for people that say they don't care about design.
Designers know you better than you know yourself.
Yes, most people are fine choosing from the fonts available on their computer when writing a document.
But that's not what me nor OP are talking about. We're talking about shipping software (like a mobile app), or publishing a blog post. In that case, the best you can specify is either a very common font (Helvetica, etc), or a high-level classification (serif, sans-serif, etc).
There are many free fonts out there, yes, but there's a reason they're free. The quality for a majority of them is significantly lower, and many designs come with constraints (either utilitarian or stylistic). You don't have to agree, but I'm not being absurd or lacking sincerity.
You're also just going around and commenting the same thing on each of my posts. But don't limit your understand to just my writing here; there's thousands of books about the importance of typography if you're curious to learn more.
It's also no wonder that people will happily buy these generics even when they're not white-box reverse-engineered phenotype reproductions via independent breeding, but carefully bred-true genetic descendants of the proprietary original cultivar (a.k.a. "seed piracy" — the thing Monsanto goes to extreme lengths to stop people from doing with their GMO wheat.)
All I have done is defend the importance of typography, and never mentioned piracy or stealing.
Frankly, non-default fonts outside of the logo are a red flag to me. They signal a team that has put form so far over function that the function is almost guaranteed to not be fit for purpose.
This to me is like the Menswear Guy on Twitter, who will explain in very great detail to you why the Hermès product is significantly better than the generic alternative. He's right, but he also understands that you buy the Hermès product to make a statement. Spend money on that statement if you want --- I do --- but don't try to pretend you have a right to it.
(i don't mean i own any hermes products; just stupidly expensive typefaces)
An obviously false statement which you can't possibly back up.
> Would you use Arial instead of Helvetica Neue? I certainly wouldn't. Put two posters side-by-side and you'd notice the Helvetica one as looking more professional, even without any design background.
First of all that's just completely your own subjective opinion. Second, there are many other free sans-serif fonts out there to choose from (examples[1]).
> Good design creates a reaction, such as causing you to buy something or interacting more with something or whatever
'Design' can encompass many things, but can you show me some data that backs up your claim that slight differences in fonts will make a difference in product quality/performance/revenue/etc? Because I have seen a loooot of data that says it's almost always completely irrelevant.
[1] https://fonts.google.com/?categoryFilters=Sans+Serif:%2FSans...
Go on and tell me what that reason is then. Are you also going to tell me free open-source software, like Linux is low-quality because its free?
> The quality for a majority of them is significantly lower
Again, a completely baseless, unprovable assertion.
> You don't have to agree, but I'm not being absurd or lacking sincerity.
What do you call your example of using Calibri for everything in response to someone suggesting the use of free fonts?
You are lacking sincerity and making absurd claims. Almost everything else you say is literally baseless rhetoric that you are unable to back up with data or any objective argument.
> there's thousands of books about the importance of typography if you're curious to learn more.
It's amazing that you apparently know of thousands of such books, but are unable to make one coherent, objective argument to back up your claims.... did you read them?
I think we're responding to different things. You're upset the original person mentioned piracy, whereas I took their rant to be more about licensing changes being yet another way companies are creeping up prices from one-time-purchase to rent-forever. You used to be able to pay for a font and use it in a magazine, but now you have to pay per impression.
And moreso, I'm annoyed by most of the comments saying that the free fonts on your computer should be enough.
> '..freely available and/or system supported fonts.'
Not just 'system supported fonts' (whatever that means), and not just Calibri. That's why your 'use Calibri for everything' example is absurd and does not at all address the point they made.
I would never steal a cherry tomato, but will reject a grape tomato at any chance I get.
Either both do have functional roles or both are luxuries like Hermès.
edit: HN won't allow Fraktur[1] characters, even though they are in the unicode standard. Yet more evidence that font matters for the tone of the message you deliver.
When I was younger and a bit more haughty about design, I would have agreed, but now I feel like I need more to substantiate the claim, even thought I feel like I agree.
> I'd argue that complaining about font prices is less like a Hermes bag, and more like complaining about high-end ingredients when a supermarket has cheap stuff. Yes, you can get away with cheaper materials when cooking, but the final product will deeply suffer.
This also needs a bit more. In what cases would some dish suffer "deeply" simply from having used commodity ingredients (a quality that's a core tenant in many famous designers' approaches)? You could more easily argue that something isn't the same as another, or perhaps less appealing visually, or perhaps less nutritionally dense, but it all seems a bit specious to me. Some cases would be significant, such as the choice of a garden tomato over a store tomato, but that's hardly a high-end concern, and why would high-end concerns be all that important anyway?
My opinion is that design is as important as the problems it solves or the outcome it produces, and the existence and selection of appropriate typefaces can be a core component in that, it would not be easy to make a strong value oriented argument for the discrete choice of one expensive typeface over another commodity typeface unless one evidently solves a problem better, or its value is already established because of the association with an existing identity that already uses it.
That's not to say they aren't worth paying for, or that licensing them isn't an issue, it's just kind of a debatable question how much one over another is worth or how important it is, much like art in general or other creative works.
The important subtext of this thread is that, when we're talking about functional typesetting, the solutions space is pretty constrained. There aren't that many things you can do with a text face (vs. a display face). And you already have available to you extremely high-quality, well-hinted text faces at a full range of weights.
100% incorrect. There are fonts that are made specifically to increase legibility for a dyslexic audience. If that's not a functional role than I don't know what is.
Further: the free fonts on your computer are enough. You can do the full range of type design with what ships on Win10 or macOS, and you can do it strikingly. I cringe at my dumb blog typefaces today, because I could get an equally striking effect with the standard web font stack; most of the work is in setting the text, not in picking a particularly mannered typeface.
System fonts are the absolute bottom of the barrel. Some are well designed but using any of them is a visual shorthand that you didn't care enough to put thought into your design. You're associating your product with the ocean of amateur work on the internet, giving the impression you copy pasted a template.
There are some high quality free fonts typically backed by massive organizations with actual typographic expertise. Most free fonts however, are amateur work that are technically and functionally lacking. Professional fonts are well designed at all weights, they're carefully spaced, they include much larger character sets to support more languages, contain features like lining and non-lining figures, variable font weights, small caps... are those all slight differences?
There’s a reason so many articles exist with titles like “Google Fonts That Don’t Suck”. Most of them do. If you are a professional whose job requires working with type, then choosing a font is foundational to your product. Arguing that all design is BS is just lazy; it's not a coherent argument.
I highly recommend practicaltypography.com, a free web book that discusses all of this and more, including why system fonts are bad and why a professional typeface is worth paying for.
If you wanted to say "most of what's on Google Fonts is bottom of the barrel", you'd have a colorable argument. But that isn't what you said.
Disagreeing with you doesn't mean I'm combative. (Not that I care)
> typography or design as disciplines that warrant serious thought.
We are talking about fonts here, more specifically fonts used in software, more specifically the quality of free fonts used in software. Not 'design' as a whole which is much more than that.
> System fonts are the absolute bottom of the barrel.
If you say so.
> You're associating your product with the ocean of amateur work on the internet, giving the impression you copy pasted a template.
Reusing a font means you're copy-pasting your article/app/etc from a template? Erm ok.
> There are some high quality free fonts typically backed by massive organizations with actual typographic expertise.
'Some'? Like 1000? 10000? How many fonts does one application need? 'typically'? How 'typically'? And I'm not being pedantic - your statements are pretty meaningless without actual numbers.
> Professional fonts are well designed at all weights, they're carefully spaced, they include much larger character sets to support more languages, contain features like lining and non-lining figures, variable font weights, small caps... are those all slight differences?
What is a 'Professional font'? lmao
Plenty of free fonts have all of the features you've listed, and plenty of non-free fonts don't.
> There’s a reason so many articles exist with titles like “Google Fonts That Don’t Suck”. Most of them do.
Again 'so many' and 'most'... you should provide specific (at least approximate) numbers, otherwise this says nothing about how many good free fonts are actually out there.
> Arguing that all design is BS is just lazy
Well I didn't say that, pretending that I did is pretty lazy tho.
> I highly recommend practicaltypography.com, a free web book that discusses all of this and more, including why system fonts are bad and why a professional typeface is worth paying for.
Oh geez! A FREE book which tells you why you should pay for 'professional' fonts while at the same time selling them to you with affiliate links! Thank you sir!
Is there hard statistical evidence for this?
(I do not think it is the case that HN shuns design and I do not think you will be able to support with evience a claim that I'm ignorant of type design or commenting in bad faith).
Also: they're pretty clearly wrong, so you shouldn't need any of this to refute them.
I'm not blowing you off. I'm taking your argument seriously. It just doesn't hold.
I'll admit opening a can of worms on purpose, but if you're going for the "high-end", ignoring the i18n implications seems like a crime on its own, and yet most people don't really have the design expertise to evaluate whether a font looks good in another totally foreign language...
This heavily depends. As I mentioned before, cheaper materials did not always mean shittier, especially when it comes to cooking. Around here, healthy food is still cheaper (especially the ingredients) than junk food, although the recent increase in prices (of everything) is wild.
If you take Hebrew, Korean, Georgian, Armenian, Thai, hiragana, katakana, you're in trouble. They all have different proportions, traditions, connections. You can stylize them a bit to be reminiscent of the way the Latin font is made, but you'll have hard time making a Hebrew font with large serifs like Bodoni, and will have hard time making it materially different from Times New Roman in a convincing way. It's better to make a separate typeface.
Arabic / Persian / Urdu, or hanji are their own worlds altogether, hardly comparable to Western typography.
There is a number of free fonts which are also free for commercial use, but are clearly inadequate for serious typographic work, or only contain highly stylized glyphs. They may still be perfectly usable for a game, or a mobile app which is not typography-heavy. In many cases, the shortcomings are only visible at paper resolution, or only in print as opposed to screen.
Then, there is a number of not very expensive fonts that cost $50-100 per face. If you really badly need a font exactly like that for a commercial project, and $200-300 is a prohibitively expensive for a permanent license you obtain, how much is the commercial project worth? Is it worth sweating over that very particular font?
What specific iOS apps would suffer greatly by having to use the ~75 font families that come with the device? How would they suffer exactly?
https://wiki.mobileread.com/wiki/List_of_fonts_included_with...
System font from a web standpoint means you get one of these depending on the user's choice of phone, desktop, and/or browser.
It is somewhat like buying art because the frame covers a blemish on the wall. That the print inside the frame might be of a famous impressionist painting does not mean that the frame or the print necessarily go with the room.
The car analogy involves a car rental place - that they may give you any one of several newish, functional and even stylish vehicles does not change that you may often wind up being paired with a vehicle mismatched for your function.
If they're profoundly important for the design of your free software app... we all know how likely it is for a free software app to have good design. You'd be the first.
Because they're considered important, and definitely take a long time to make. Try making one.
You won't notice many small differences between certain fonts. But that doesn't mean they're unnecessary. As you said, they make a difference when taken together. For screens, there are a number of adjustments and techniques that improve screen readability. Hinting, separate designs, contrast for low dpi and subpixel rendering compatibility, for example. At least some of the optimizations don't work out of the box, but have to be adjusted by designers. That's why it can happen that a font you bought for print media now requires an extra license for websites and apps.
There are plenty of wonderfully readable fonts for the web and apps that are free and sufficient for most projects. If you want something special, I don't think it's wrong to pay for it. Personally, I would prefer more reasonable prices, though.
Cheap "truffle oil" can fill that role as much as a free font can fill the role of a premium one. The real truffle and the premium font have a functional role for the few people who can tell either apart. For the rest maybe anything works, just put something on the plate or screen.
This is well put and thanks for engaging with the argument in good spirits.
I imagine that fonts often matter a lot for brand identity and specific use cases (like programming) will also have specific aspects of importance (like ligatures in particular to a lot of folks and being able to tell symbols apart at a glance so IloO0 etc. don’t present issues, but for many use cases some utilitarian “good enough” choice will suffice, because there are a lot of competently made free fonts out there.
So we are back at what OP said.
So rather than pretending we're talking about truffles, let's just talk about fonts directly without strained analogies. Fonts, which the majority of people don't even recognize. 90% of people don't even know what a foundry is. Your average person can't tell the difference between any two fonts if they're both sans-serif or serif.
Maybe if charlatans didn't say with a straight face that a font should be sold on a subscription model they'd sell more? Maybe if it didn't cost as much as a car they'd sell more?
"Dyslexie font neither benefits nor impedes the reading process of children with and without dyslexia."
https://link.springer.com/article/10.1007/s11881-017-0154-6
I'm skeptical that any of these fonts actually make a difference. (Although if you like Comic Sans, you might as well continue using it; it doesn't do any harm.)
In a perfectly competitive market things are sold at cost of production + a small markup.
The Total Perspective Vortex comes to mind.
At the end of the day if people don't see the difference and the value between a free and a priced one, then they don't need to steal and can just use the free ones. There are plenty of amazing free fonts anyway some being the actual roots of many paying ones, and the gold standards.
But the differences on the lowercase "t" and "s", uppercase "g", the number 3, and both upper an lowercase "c", are obvious. Helvetica is much more refined.
There are good reasons why well designed typography is expensive. A lot of thought and effort went into designing every line and curve. Even if most people can't consciously appreciate these details, they experience it subconsciously by how the design makes them feel. This is why brand designers are well paid. Anyone can design a logo, but to make a design that transmits a specific feeling, that requires a lot of skill. And typography is a core component of this.
https://practicaltypography.com/why-does-typography-matter.h...