It's also no wonder that people will happily buy these generics even when they're not white-box reverse-engineered phenotype reproductions via independent breeding, but carefully bred-true genetic descendants of the proprietary original cultivar (a.k.a. "seed piracy" — the thing Monsanto goes to extreme lengths to stop people from doing with their GMO wheat.)
I would never steal a cherry tomato, but will reject a grape tomato at any chance I get.