They kind of are though?
Like, there is indeed amazing research supported by the company. The core user facing products are really declining in quality by being user hostile.
A search right now results in a made up LLM output followed by 4 ads disguised as content, and then maybe followed by the wanted result.
I’m not sure what happens inside the company for those two things to be true at once.
Google's main failing there is that they don't put enough effort into their search to keep up with that, and fail to raise the bar on garbage content and search engine manipulation.
LLM output in search results I'm not against. Do you need to open an entire website to learn how to sort an array in JavaScript with a lambda function? For many of the more common and more trivial requests, LLM output is well in "good enough".
Ads subsidize experimentation of loss-generating moonshots until they mature into good businesses, or die.
>They kind of are though?
Splitting[1] is a psychological phenomena that you'll find often once you learn to recognize it. Google can both be doing great research, and run a significant influence operation.
Google owns search, the internet browser, and every point of ingress for the average person.
They transformed the URL bar into a search bar as a way to intercept everyone's thought process and turn it into the largest internet tax in the world.
Brands that spend millions or billions to establish themselves now have to competitively bid on their own established trademarks, because anyone can swoop in and put ads in front.
Google designed the results page such that the top results are what 99% of people click on. Google search is effectively an internet toll on every business.
They own the browsers, they own the HTML spec, they control the web.
To think this doesn't increase costs for consumers dramatically is absurd. This is a tax on all of us.
Not only do they do that, but they also starve informational businesses and news businesses of traffic by stealing their content and showing visitors first. The people that work to build the content are getting stiffed.
Google has tried so many times to kill websites and bring the entire Internet under their control. There was a time when not having a Google-controlled AMP website meant you didn't rank at all. Your content lived in their walled garden. Then Google coerced you to bear their network's ads.
Google has destroyed businesses and entire careers by being allowed to do this.
Don't get me started on mobile. While it's a duopoly, both market participants are subjecting all commerce and all participants to the same Gestapo regime. Everything is taxed, tightly regulated, and kept under thumb. The two titans constantly grab more surface area. I could spend an hour outlining the evils here too.
Google needs to be broken up. Not as one would expect into multiple business divisions (though this would also be wise), but instead into multiple copies of the same business that are forced to compete and stripped of certain business tactics.
This is what we did for Ma Bell. Google is way worse.
In the browser space I'm pleased that Firefox exists but they are so dependent on Google that they barely qualify as competitors.
In the search space though, competition is heating up for the first time. LLMs are a good alternative to a web search for many types of questions and Google is far from the only player here. Open AI, Anthropic, etc are competitors to Google. They are competing with Google in a way which Yahoo and Bing never really managed.
Anyway I do very much agree that Google enjoys multiple monopolies and that they shouldn't. My point is that with so much easy money out there it's refreshing to see them continuing to innovate. They don't really need to.
and have never paid Google a single penny for anything.
That's why Google is so dominant. That's why they are so skilled at data collection. The built a system that converts user data into dollars, so users don't have to pay. And users love, absolutely love, like their first born child and high school sweetheart combined into one, not having to pay for things.
Google is not the reason google sucks. People's unwillingness to compensate for services they use is. And before you comment with how you use Kagi, and Nebula, and Patreon. Yes, thank you. You are in the <0.1% of internet users who get it.
There isn't a small army of adversarial SEO sloptimizers eager to skirt the rules or bypass whatever Kagi does to purge SEO spam and downrank content mills.
This is what healthy functioning regulatory bodies are supposed to do.
Stop complaining to people and start calling your legislators.
HN is one of the few places this message will land. My ask here is that you go to your lawmakers and tell them.
That's exactly what Google is implying, isn't it?
By placing a redirect to an LLM at the top, and following it with bad search results, Google is saying "don't bother with the web, asking an LLM is better".
It is a very shortsighted thing to say, as a company whose moat and expertise is search. Particularly so when LLMs aren't yet proved to be a viable path to profit and there are other players in the game.
- Their main source of revenue seems to be decaying, as if the talent that made it great isn't there anymore. Few people would tell you that search (or maps, or youtube) is better today than it ever was.
- Talent is there, and the quality of their moonshots is proof.
This contrast is curious.
LLMs are clearly a useful product, I'm not arguing that. That's not sufficient for being the new Search.
To be the new Search, they also need LLMs to be performant enough to be profitable. And yet, stay unperformant enough that it isn't feasible to run them locally. And they have to stay useful long term, after the web is flooded by slop or content dries up because people stopped consuming the web directly. And a monetisation path needs to be found and survive legislation.
But more importatntly, it's not A or B. Gemini could have been pushed without sacrificing their golden-egg goose for the cause.
It seems like they know how to improve (their offerings were way better in the past for me) but have moved to optimise for advertising revenue. IMO they've gone too far, they'll crash out of search in the next couple of years and won't be able to backtrack fast enough to keep their users.
Then they won't have cash to burn to fund the other [moonshot?] projects.
It feels like when VCs buy a company, coast on the name whilst stripping away all that made that name bankable; then they eventually run it into the ground, latch on to the next victim and on, and on. Except here Google are leeching off themselves.
Maybe not directly but if hotels and the like have to pay 15% of their turnover to Google for ads to get visitors, either directly or via booking.com etc, then you end up paying that when you stay there.
That kind of stuff is where Google's billions come from.
Out thinking everyone else is very hard. The number of enterprises by spammers these days may exceed legitimate data being put on the internet. Much in the same way attempted spam far exceeded non-spam emails years ago.
At the same time who is even close to providing the services google provides?
Google is not being described as a person.
Google is not a person.
Google just is.
Google!
72% Chrome --> Google
15% Safari --> Google
5% Edge --> Bing
2% Firefox --> Google
2% Opera --> Google
...
This alone implies a divestiture of Chrome should be in the cards.
Or maybe Google would be so kind to remove queries with URL bar origination from ad sales if there's a registered trademark (within some edit distance) within the query?
The system you exist in today is heavily regulated. Perhaps over-regulated. But you don't want to live in an unregulated chaos.