The fact they caught up with OpenAI you almost expect. But the Nobel winning contributions to quantum computing, the advances in healthcare and medicine, the cutting edge AI hardware, and the best in class weather models go way beyond what you might have expected. Google could have been an advertising company with a search engine. I'm glad they aren't.
They kind of are though?
Like, there is indeed amazing research supported by the company. The core user facing products are really declining in quality by being user hostile.
A search right now results in a made up LLM output followed by 4 ads disguised as content, and then maybe followed by the wanted result.
I’m not sure what happens inside the company for those two things to be true at once.
Google's main failing there is that they don't put enough effort into their search to keep up with that, and fail to raise the bar on garbage content and search engine manipulation.
LLM output in search results I'm not against. Do you need to open an entire website to learn how to sort an array in JavaScript with a lambda function? For many of the more common and more trivial requests, LLM output is well in "good enough".
There isn't a small army of adversarial SEO sloptimizers eager to skirt the rules or bypass whatever Kagi does to purge SEO spam and downrank content mills.
It seems like they know how to improve (their offerings were way better in the past for me) but have moved to optimise for advertising revenue. IMO they've gone too far, they'll crash out of search in the next couple of years and won't be able to backtrack fast enough to keep their users.
Then they won't have cash to burn to fund the other [moonshot?] projects.
It feels like when VCs buy a company, coast on the name whilst stripping away all that made that name bankable; then they eventually run it into the ground, latch on to the next victim and on, and on. Except here Google are leeching off themselves.