The fact they caught up with OpenAI you almost expect. But the Nobel winning contributions to quantum computing, the advances in healthcare and medicine, the cutting edge AI hardware, and the best in class weather models go way beyond what you might have expected. Google could have been an advertising company with a search engine. I'm glad they aren't.
They kind of are though?
Like, there is indeed amazing research supported by the company. The core user facing products are really declining in quality by being user hostile.
A search right now results in a made up LLM output followed by 4 ads disguised as content, and then maybe followed by the wanted result.
I’m not sure what happens inside the company for those two things to be true at once.
Google's main failing there is that they don't put enough effort into their search to keep up with that, and fail to raise the bar on garbage content and search engine manipulation.
LLM output in search results I'm not against. Do you need to open an entire website to learn how to sort an array in JavaScript with a lambda function? For many of the more common and more trivial requests, LLM output is well in "good enough".
That's exactly what Google is implying, isn't it?
By placing a redirect to an LLM at the top, and following it with bad search results, Google is saying "don't bother with the web, asking an LLM is better".
It is a very shortsighted thing to say, as a company whose moat and expertise is search. Particularly so when LLMs aren't yet proved to be a viable path to profit and there are other players in the game.