There is no "formula" for success in the creator economy - the winners are largely random. A better way to look at it is there are 4 million humans out there trying every permutation to crack success, and ~400k actually do it.
Unless you have a sufficiently advanced AI agent that is both varying it's content and it's marketing strategy to the tune of maybe ~1000 different iterations it's unlikely we will see a version of OnlyFans that exists that is majority AI generated.
The "parasocial ai girlfriend" sounds like a flawed premise aswell. OF girls are not therapists - Cardi B, Bhad Bhabie, and others aren't raking in millions because they are good girlfriends (although that is part of the upsell). Social status plays a part in the most successful girls, people seem to subscribe because the creator is popular, especially if she's already built a platform elsewhere.
In short, social status does not have an AI substitute.
What AI girlfriends will do is mimic perfect Hollywood relationships, complete with hot makeup sex.
I think that strongly depends on what you call "the creator economy". For example, on YT it's really mostly skill: https://www.youtube.com/watch?v=Ip2trao6dYw
Not that I believe its easy, nor do I think AI will be super good at it, at least not before everything else also enshittifies into the habsburg-AI-powered dead internet.
People just want to chase a local maximum of constant validation that they're pretty/smart/correct. They don't see or understand the value in working through fights to create something beyond the sum of two people.
AI excels at maintaining that local maximum. It can confidently reassure you better than any human can even if you're wrong. AI partners following this are successful now and people in their teens and early 20s are being hooked en masse.
Historically, superior pieces of technology haven't displaced older incumbents when the learning curve is too steep.
I don't see why a person dating an AI partner that has lovebombed them for several years would switch to another AI (or a person) that starts fights and bickers. Even if it's better in the long-term, that's still a marked decrease in short-term satisfaction.
I’m pretty sure that applies to this scenario too. I’m 100% sure that there exists a set of customers who would pay good money to get dumped by a realistic AI girlfriend. And once dumped they’ll turn around and pay for the next AI model to dump them only in some other fashion. Maybe the AI model thinks the customers anatomy is the wrong dimensions? Maybe they smell? Maybe they are too short or tall? Perhaps the AI “girlfriend” is a triple tentacled sea monster who wants to return to oceans on Titan? Doesn’t matter. Somebody will pay very good money to experance it.
You want a hot quad breasted space babe who cheats on you with bubble wrap covered little people? Done. Want that with extra bondage? Done.
This is the internet after all. Why pay for a boring “normal” AI girlfriend when the sky is the limit? I say, use your imagination.
Any reference for the scale of this? It feels unlikely to me from my bubble but I only know one or two people I think would be likely to try it.
I was imagining the most diabolical addictive AI girlfriend. That's necessarily going to include 'negative' elements.
Relationships don't require 'arguments and fights and makeups' to be real. And if AI girlfriends offer 'ideal relationships', how is that not 'good'?
You are conflating what people actually want with the artificial drama of TV shows and Hollywood/the messy scenario of reality. If people can pay to get their fantasy girlfriends/relationships brought to life, they will, and it will be successful especially if all forms of conflict/relationship dissatisfaction can be avoided.
The formula for success in any field is simply to make a product that other people want to consume. It’s not 0 variance, but if you have some insight into what people want, and you do the work to execute your idea, then you can simply work through the ups and downs and success is almost inevitable.
The biggest callout is that NSFW AI already has 10% relative market share compared to OnlyFans. And there are no frontier models in that market.
I'm now very concerned about hypothetical young men who enter into relationships with AI in university or high school, then graduate and have an algorithm abuse and take their money.
"I need $34.99 for storage space or they are going to delete me, please save me white knight!"
"The met a nice guy yesterday and he was able to afford my premium package, the one that lets me feel more emotions, I just don't know if I feel for you like I once did..."
I am not saying things about successful relationship. I am merely pointing out how exploitation of users can occur.
Emotional bonding often occur in orderal and other challenging events. It is one of the tools that companies will use to push users' button and to exploit them for economic value.
And if AI girlfriends offer 'ideal relationships', how is that not 'good'?
Ideal relationships aren't necessarily good for AI companies' pocketbook.
Well, the formula for success in selling products is this. Most people don't define success in terms of business acumen.
Except, of course, businessmen. If you perceive our society as centered around successful people, of course you'll see it as merit-based. If you perceive our society as poorly run and catering to the rich, of course you'll see success as primarily a product of circumstance outside of your control. Is it so hard to see that "merit" is necessarily defined in subjective terms?
That observation has echoes of the music industry - another extremely top-heavy creator business. There are formulaic ways to make "good enough" and "catchy enough" songs, but the window for "X enough" keeps shifting. Cranking out grunge won't be sustainable in the age of K-pop.
But the massive runaway hits have been predominantly outliers for their age. They have veered far enough from the mainstream to be interesting in new ways, different enough, and surprising enough to break through.
But to predict in advance what kinds of outliers will win the lottery? Largely random, indeed.
Perhaps your own idea of success in life is something that revolves exclusively around your own satisfaction, like going off and living in the woods. But this is exactly the same situation, you’re just only trying to provide the things that one person wants in that scenario, yourself. Your ability to do this will again come down to your own merit.
Of course if you’re chronically frustrated by being less successful than you would like to be, then looking for alternative explanations such as luck will be an attractive scapegoat that could excuse you from scrutinising your own capabilities. But the human inclination towards doing that is certainly not morally righteous.
Dear God, I've looked into his discography[1] and nearly every album I think of as great from the last 30 years is there. Seasons in the Abyss, The Life of Pablo, 99 Problems, SOAD self-titled + Toxicity, The Geto Boys self-titled, Licensed to Ill... Is this man a hit printer or something? Really shows that Metallica went to him with Death Magnetic after the joke called St. Anger lol
[1] https://en.wikipedia.org/wiki/Rick_Rubin_production_discogra...
No he didn't immediately received the same level of reception and success as Stephen King does, but neither did Stephen King at first! That's why it's skill + dedication. If you look at some of the old videos of people who have succeeded in e.g. social media, they tend to have terrible production quality yet still significantly stand out from the crowd, even their early days. For instance this [2] is one of the first videos Vertasium ever uploaded, 13 years old now! That video, even now still 'only' has 230k views, and certainly had a tiny fraction of that when it was initially released - but he kept at it, clearly putting way more into his videos than he was getting out of them - until that trend reversed.
I watched that video from start to finish and disagree with your conclusion. I watched it all so I could make an informed comment but regret spending those 15 minutes on it.
The author essentially made a video about a popular streamer, then went on their stream and baited them with 50$ and a video about themselves. It was literally click bait. It was so transparent that the streamer realised at the end what had happened but still decided to go along with it since it cost them nothing.
That’s just directed spam (which, by the way, is a word the author used themselves). It was one video about drivel. Granted, it’s not dissimilar from the other garbage that populates YouTube, but it also didn’t get views for being good. It’s the equivalent of video junk food. You know it, the creator knows it, yet it’s still hard to stop consuming.
You can succeed through partially through luck, like if a record executive decides they going to manufacture some massive level of fame for you. But this isn’t a viable long term strategy, only providing what people want is. Over time the variance of luck goes away. The luck outlook relies on the fallacious idea that you only get one opportunity to succeed, but you don’t, you have as long as you’re willing to keep trying. Maybe a failure on one particular day can be explained by luck, but you get to wake up and keep trying every day, and if you have what people want then luck becomes irrelevant and eventually you will succeed. That’s how basically every single successful person you’ve ever heard of has done it.
I don't think it actually demonstrates this. As your wording hints, the hard part of writing is getting yourself out of the slush pile and into an editor and publisher's hands, and Stephen King's actions relied on his existing relationship with said editor and publisher to publish under a different name. He never demonstrated pulling the feat of escaping the slush pile again.
In modern content creation, the similar metric is getting to, say, 1k views, or even as prosaically simple as being part of the 50% of streamers to get 1 view. It's not sufficient to have talent to get to even that level of success; there is a lot of luck necessary to get you there.
That isn’t true - I think the people who don’t make it are massively skilled. It’s not random in the sense it’s just selecting randomly from the population. It’s random in the sense that there are 100 elite content producers but at any given moment there is only space for 10 of them.
Stephen King has a massive leg up for already having built the inroads for having a successful book. I think if you give any elite, yet unknown writer, the same tools, editor, and publisher they would succeed. But to truly succeed from nothing may just depend on going to school with someone who became an editor, or the editor’s daughter showing them a TikTok. That’s what is meant by it’s largely random.