> It’s just as easy to imagine demand for the “real thing” going down due to the emergence of more substitutes as it is to imagine the premium for parasocial authenticity going up. And yet only Generative AI “creators” will truly do whatever “you” want and only for you. And unlike real ones, they speak in every language and are available at any time (and eventually, in immersive 3D).
Disagree. When (AI is) mentioned it has a negative correlation. Real content will fetch a premium
There is no "formula" for success in the creator economy - the winners are largely random. A better way to look at it is there are 4 million humans out there trying every permutation to crack success, and ~400k actually do it.
Unless you have a sufficiently advanced AI agent that is both varying it's content and it's marketing strategy to the tune of maybe ~1000 different iterations it's unlikely we will see a version of OnlyFans that exists that is majority AI generated.
The "parasocial ai girlfriend" sounds like a flawed premise aswell. OF girls are not therapists - Cardi B, Bhad Bhabie, and others aren't raking in millions because they are good girlfriends (although that is part of the upsell). Social status plays a part in the most successful girls, people seem to subscribe because the creator is popular, especially if she's already built a platform elsewhere.
In short, social status does not have an AI substitute.
I think that strongly depends on what you call "the creator economy". For example, on YT it's really mostly skill: https://www.youtube.com/watch?v=Ip2trao6dYw
Not that I believe its easy, nor do I think AI will be super good at it, at least not before everything else also enshittifies into the habsburg-AI-powered dead internet.
The formula for success in any field is simply to make a product that other people want to consume. It’s not 0 variance, but if you have some insight into what people want, and you do the work to execute your idea, then you can simply work through the ups and downs and success is almost inevitable.
Well, the formula for success in selling products is this. Most people don't define success in terms of business acumen.
Except, of course, businessmen. If you perceive our society as centered around successful people, of course you'll see it as merit-based. If you perceive our society as poorly run and catering to the rich, of course you'll see success as primarily a product of circumstance outside of your control. Is it so hard to see that "merit" is necessarily defined in subjective terms?
Perhaps your own idea of success in life is something that revolves exclusively around your own satisfaction, like going off and living in the woods. But this is exactly the same situation, you’re just only trying to provide the things that one person wants in that scenario, yourself. Your ability to do this will again come down to your own merit.
Of course if you’re chronically frustrated by being less successful than you would like to be, then looking for alternative explanations such as luck will be an attractive scapegoat that could excuse you from scrutinising your own capabilities. But the human inclination towards doing that is certainly not morally righteous.
You can succeed through partially through luck, like if a record executive decides they going to manufacture some massive level of fame for you. But this isn’t a viable long term strategy, only providing what people want is. Over time the variance of luck goes away. The luck outlook relies on the fallacious idea that you only get one opportunity to succeed, but you don’t, you have as long as you’re willing to keep trying. Maybe a failure on one particular day can be explained by luck, but you get to wake up and keep trying every day, and if you have what people want then luck becomes irrelevant and eventually you will succeed. That’s how basically every single successful person you’ve ever heard of has done it.