> It’s just as easy to imagine demand for the “real thing” going down due to the emergence of more substitutes as it is to imagine the premium for parasocial authenticity going up. And yet only Generative AI “creators” will truly do whatever “you” want and only for you. And unlike real ones, they speak in every language and are available at any time (and eventually, in immersive 3D).
Disagree. When (AI is) mentioned it has a negative correlation. Real content will fetch a premium
There is no "formula" for success in the creator economy - the winners are largely random. A better way to look at it is there are 4 million humans out there trying every permutation to crack success, and ~400k actually do it.
Unless you have a sufficiently advanced AI agent that is both varying it's content and it's marketing strategy to the tune of maybe ~1000 different iterations it's unlikely we will see a version of OnlyFans that exists that is majority AI generated.
The "parasocial ai girlfriend" sounds like a flawed premise aswell. OF girls are not therapists - Cardi B, Bhad Bhabie, and others aren't raking in millions because they are good girlfriends (although that is part of the upsell). Social status plays a part in the most successful girls, people seem to subscribe because the creator is popular, especially if she's already built a platform elsewhere.
In short, social status does not have an AI substitute.
I think that strongly depends on what you call "the creator economy". For example, on YT it's really mostly skill: https://www.youtube.com/watch?v=Ip2trao6dYw
Not that I believe its easy, nor do I think AI will be super good at it, at least not before everything else also enshittifies into the habsburg-AI-powered dead internet.
The formula for success in any field is simply to make a product that other people want to consume. It’s not 0 variance, but if you have some insight into what people want, and you do the work to execute your idea, then you can simply work through the ups and downs and success is almost inevitable.
No he didn't immediately received the same level of reception and success as Stephen King does, but neither did Stephen King at first! That's why it's skill + dedication. If you look at some of the old videos of people who have succeeded in e.g. social media, they tend to have terrible production quality yet still significantly stand out from the crowd, even their early days. For instance this [2] is one of the first videos Vertasium ever uploaded, 13 years old now! That video, even now still 'only' has 230k views, and certainly had a tiny fraction of that when it was initially released - but he kept at it, clearly putting way more into his videos than he was getting out of them - until that trend reversed.
That isn’t true - I think the people who don’t make it are massively skilled. It’s not random in the sense it’s just selecting randomly from the population. It’s random in the sense that there are 100 elite content producers but at any given moment there is only space for 10 of them.
Stephen King has a massive leg up for already having built the inroads for having a successful book. I think if you give any elite, yet unknown writer, the same tools, editor, and publisher they would succeed. But to truly succeed from nothing may just depend on going to school with someone who became an editor, or the editor’s daughter showing them a TikTok. That’s what is meant by it’s largely random.