It's not a minimum.
Which means in practice that if x other people have been fined around y for an offense similar to yours, your fine has to be in the vicinity of y. Ditto if x people have been fined more for larger offenses or less for smaller. This kind of assessment is routine. General. It's not something that needs to be written into each and every law.
You'd have to be a consistant repeat offender, with no effort made at remediation, with no cooperation with the regulator, and probably handling sensitive or financial data.
Here's a list of recent actions taken. I think the current maximum fine is £500,000. Have a look through a few of these hopefully it's somewhat reassuring.
https://ec.europa.eu/newsroom/just/document.cfm?doc_id=47889
It is therefore simply not possible for a data protection authority to impose arbitrary or ridiculously high fines as they would never hold up in court.
Edit: If there is such a thing I bet it's Cambridge Analytica/"SCL group" involved, since they made their money from large scale nonconsensual abuse of political personal data, and have an arm dedicated to swinging elections with misleading Facebook adverts.
Nothing in the GDPR states this. It's obviously the intent, but ultimately it's left up to the bon vouloir of EU regulators.
It is perfectly legal under the GDPR to make an example out of you by levying the maximum fine for a first offense, and without warning.
After countless months spent in a courtroom and tens of thousands of Euros in legal fees, even if you win, you lose.
No it isn't. Read Article 83.
[0] https://ec.europa.eu/newsroom/just/document.cfm?doc_id=47889
But you are supporting the argument that you could be illegally (according to article 83) fined 4 million euros as a first offence because a regulator wants to be disproportionate and set an example with your small company and then have costs of 10-100k to throw out an obvious case, but it wouldn't be worth it?
Political whims? Maybe in the USA judges and prosecutors and police cheifs are elected every few years and these things are political and can change, but this isn't the case in many EU countries.
When I read things like this I realize how many companies are not treating user data as they should. Protecting user data should already be built into the company software and process.
Given FB revelations and additional scrutiny to Google, I see some form of this law coming to the US.
But, dispite this widespread non-compliance and fierce fines available to the regulators the sky hasn't fallen. Why do people think GDPR is sudden;y going to make things so much worse?
No customers, no investors, and all your cash gone before your appeal is heard.
Block all EU traffic. Just cut the transatlantic cables.
>Given FB revelations and additional scrutiny to Google, I see some form of this law coming to the US.
That would be good news for the EU, of course. Even before GDPR, entrepreneurs were routinely advised to incorporate in US instead, and the legislation likely added incentives for that.
>dispite this widespread non-compliance and fierce fines available to the regulators the sky hasn't fallen
Don't you really see how absolutely wrong is this? When law is composed in a way which makes it in practice only selectively applicable, it leads to erosion of justice, and invites for corruption.
If you search for GDPR IP address you'll get 100 different opinions on what you need to do. That in my opinion is what makes this law ridiculous. How can companies be expected to comply with something this unclear? I'm sure I would have had your opinion before I was the person who is ultimately responsible if my answer to GDPR compliance is wrong.
Everyone having issues with this is somewhere in the line of fire for a wrong answer to any of these questions. Our concern over the fuzziness of this law is very valid, I don't like uncertainty personally.
This exactly what rules-based regulation (US) and principles-based (EU) regulation means, and why the GDPR is written the way it is.
If they ultimately disagree with your judgments, they will tell you, and you'll have plenty of time to get a common understanding.
They will certainly not fine you just because you made a honest mistake.
They will maybe fine you if all you have to show is "I didn't want to find a plausible way myself, nobody spoon-fed me, it's not my fault".