The UK's ICO also has a good structured summary: https://ico.org.uk/for-organisations/guide-to-the-general-da...
In general I agree with the sentiments in this article. I've probably spent a total of three to four days reading around the GDPR and I don't really see what's special about this law other than it's imposing decent standards on what was in effect a wildly unregulated industry in people's personal data. If you have a broad distrust of any government activity then I suppose any new laws with "fines up to €X" might feel like "I run a small site on a Digital Ocean droplet and I'm at risk of a €2m fine out of the blue." But that doesn't make it true.
https://ec.europa.eu/newsroom/just/document.cfm?doc_id=47889
It is therefore simply not possible for a data protection authority to impose arbitrary or ridiculously high fines as they would never hold up in court.
Edit: If there is such a thing I bet it's Cambridge Analytica/"SCL group" involved, since they made their money from large scale nonconsensual abuse of political personal data, and have an arm dedicated to swinging elections with misleading Facebook adverts.
If you search for GDPR IP address you'll get 100 different opinions on what you need to do. That in my opinion is what makes this law ridiculous. How can companies be expected to comply with something this unclear? I'm sure I would have had your opinion before I was the person who is ultimately responsible if my answer to GDPR compliance is wrong.
Everyone having issues with this is somewhere in the line of fire for a wrong answer to any of these questions. Our concern over the fuzziness of this law is very valid, I don't like uncertainty personally.