zlacker

[parent] [thread] 74 comments
1. doctob+(OP)[view] [source] 2026-02-05 05:33:23
Hopefully this is a wakeup call to the software engineers and other employees at those companies - it's no longer a hypothetical future where the tools you are building might be abused, it's today.
replies(8): >>tokyob+P >>niek_p+N7 >>testfr+6b >>salawa+jc >>mrtksn+Zm >>cucumb+2B >>accoun+IE >>direwo+QG
2. tokyob+P[view] [source] 2026-02-05 05:41:07
>>doctob+(OP)
But those tools buy Teslas and $8 donuts and cardboard apartments in trendy neighborhoods for people too young to understand how money works.
replies(1): >>badbir+z1
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3. badbir+z1[view] [source] [discussion] 2026-02-05 05:49:42
>>tokyob+P
Quite the high horse you got there
replies(3): >>hsbaua+N1 >>tokyob+w7 >>deaux+V7
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4. hsbaua+N1[view] [source] [discussion] 2026-02-05 05:51:22
>>badbir+z1
It’s worth pointing out that a non-insignificant subset of tech workers know the impacts and still don’t give a fuck though.
replies(3): >>anonym+S4 >>hsbaua+e5 >>SpicyL+K6
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5. anonym+S4[view] [source] [discussion] 2026-02-05 06:21:47
>>hsbaua+N1
A lot of them are even proud of being the loyal partners of the US intelligence community, which includes DHS and ICE.
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6. hsbaua+e5[view] [source] [discussion] 2026-02-05 06:25:14
>>hsbaua+N1
@anoym - There isn’t something inherently bad about working for law enforcement or national security agencies as long as what you’re doing cannot be used now or in the future unethically. But too be honest I think this is a ‘don’t hate the player’ type things, if palantir didn’t exist, another company would take its place - privacy legislation is the only thing that prevents it, not relying on ethics of the masses.
replies(3): >>IhateA+p6 >>lan321+Lr >>accoun+fG
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7. IhateA+p6[view] [source] [discussion] 2026-02-05 06:36:54
>>hsbaua+e5
All Law enforcement and Nat Sec of the United States is inherently unethical, or at minimum tied to ethically questionabke tactics. We have the highest incarceration rates in the world, death penalties ect. Our Military isnt exactly ethical in its missions, pretty much since WW2

You're basically saying "There isnt anything inherently wrong about working for the 4th Reich"

replies(2): >>fauchl+Xa >>hsbaua+Pr
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8. SpicyL+K6[view] [source] [discussion] 2026-02-05 06:41:20
>>hsbaua+N1
Is it worth pointing out? It seems counterproductive to respond to a call to action by sarcastically complaining about the people being called to action.
replies(1): >>tokyob+O7
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9. tokyob+w7[view] [source] [discussion] 2026-02-05 06:48:21
>>badbir+z1
Considering there are hundreds or thousands of users on this site who have taken cash—either directly or indirectly—in exchange for building the world's most egregious examples of privacy-abusing software that were formerly only memes in 80s sci-fi movies. Yet they choose to focus their energy on getting upset over things they don't understand and can't control—like immigration enforcement.

No, my conscience is clean.

10. niek_p+N7[view] [source] 2026-02-05 06:51:00
>>doctob+(OP)
NARRATOR: It wasn’t.
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11. tokyob+O7[view] [source] [discussion] 2026-02-05 06:51:02
>>SpicyL+K6
The call is coming from inside the house.
replies(1): >>SpicyL+ca
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12. deaux+V7[view] [source] [discussion] 2026-02-05 06:51:36
>>badbir+z1
Hey there, I quit a job over similar concerns, knowing it would lead to a >70% decrease in comp. Without a significant nest egg or wealth, whether personal or through family.

Now let me say the same: But those tools buy Teslas and $8 donuts and cardboard apartments in trendy neighborhoods for people too young to understand how money works.

There, now there's no longer a high horse concern.

replies(2): >>rl3+Fd >>jacque+5m
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13. SpicyL+ca[view] [source] [discussion] 2026-02-05 07:14:23
>>tokyob+O7
As effective calls to action often do! It's almost tautological when I say it this way, but if you want people working in ad tech to oppose ICE you have to convince them it's good for people working in ad tech to oppose ICE.

Perhaps the conflict is that you just want to make people who work in ad tech feel bad, and don't care whether or not they enable ICE? That's fine, I suppose, there's industries I feel the same way about. But then we don't have much to talk about and I'm not sure what you hope to gain from being here. To me opposing ICE is very important - I think tobacco companies are pretty bad too, but if ICE sent out a request for cartons of cigarettes I'd shovel praise on them for declining.

replies(2): >>danari+mb >>CalRob+ti
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14. fauchl+Xa[view] [source] [discussion] 2026-02-05 07:22:15
>>IhateA+p6
This is a childishly simplistic view of the world
replies(1): >>cess11+Yd
15. testfr+6b[view] [source] 2026-02-05 07:23:10
>>doctob+(OP)
If you’re not awake already, you support what’s happening.

Blind, which I realize is a bit of the wild west, is full of racist anti-immigration/pro ICE hatred. Obviously, you can see where users work/worked, and it’s every company you could imagine.

The sad reality is that a lot of people will do what they can to support racist agendas, possibly even motivate them to work at certain companies as it feels moralizing to their hateful beliefs.

replies(3): >>andsoi+Wc >>Diti+2d >>satvik+9g
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16. danari+mb[view] [source] [discussion] 2026-02-05 07:25:34
>>SpicyL+ca
> you have to convince them it's good for people working in ad tech to oppose ICE.

Yes—and one of the tools we have for that is shunning.

If enough of us who are appalled and disgusted by the state of things, and the people who willingly lend themselves to creating said state, make our disgust with those people known, it can lead to some of them choosing to act differently, because they care about being thought well of by their fellow techies.

replies(1): >>SpicyL+Ud
17. salawa+jc[view] [source] 2026-02-05 07:34:09
>>doctob+(OP)
It wasn't a hypothetical future back in the time of DoubleClick.

In the words of the XO from the Alfa class submarine to his CO in The Hunt for Red October: "You've killed us, you ass."

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18. andsoi+Wc[view] [source] [discussion] 2026-02-05 07:41:08
>>testfr+6b
> you support what’s happening.

I don’t know that things are that black and white.

Do you feel the same about the billions of consumers who buy and use the products these companies make?

replies(4): >>testfr+Bd >>dns_sn+9j >>Paraco+yj >>cucumb+6B
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19. Diti+2d[view] [source] [discussion] 2026-02-05 07:42:17
>>testfr+6b
With the sorry state the software industry is currently in, I’m not surprised that developers would sell their soul in exchange for the peace of mind of being able to pay rent and food. Working for those companies does not make people “do what they can to support racist agendas”.
replies(5): >>testfr+td >>watwut+2f >>AlecSc+Kl >>hackab+Lt >>ljm+qB
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20. testfr+td[view] [source] [discussion] 2026-02-05 07:47:04
>>Diti+2d
Is this your way of sharing that you work at X or are open to hurting people in exchange for cash?

Also, you can retain your morals and choose a career, it is optional to select where you work as it’s hopefully voluntary.

replies(1): >>surgic+xe
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21. testfr+Bd[view] [source] [discussion] 2026-02-05 07:48:53
>>andsoi+Wc
Consumers less so.

They are the victims, not the source.

replies(1): >>ameliu+rr
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22. rl3+Fd[view] [source] [discussion] 2026-02-05 07:50:10
>>deaux+V7
>...I quit a job over similar concerns, knowing it would lead to a >70% decrease in comp. Without a significant nest egg or wealth, whether personal or through family.

Hey, thanks for doing the right thing.

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23. SpicyL+Ud[view] [source] [discussion] 2026-02-05 07:52:10
>>danari+mb
I agree with what you're saying, but shunning has to be selective to be effective. People have to believe that you won't shun them if they avoid the terrible things you're trying to stop. It's too much to simultaneously beef with ICE, adtech in general, Tesla, $8 donuts, and anyone who lives in a trendy neighborhood.
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24. cess11+Yd[view] [source] [discussion] 2026-02-05 07:52:47
>>fauchl+Xa
What complexity is it you'd like to add?
replies(1): >>golem1+2i
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25. surgic+xe[view] [source] [discussion] 2026-02-05 07:56:26
>>testfr+td
There's nothing voluntary when your options are homelessness and starvation. The bank won't accept your morals in lieu of money when accepting mortgage repayments.

Thankfully I don't live in the US and I don't work for anything even remotely related to this. I don't know if I would have the fortitude in the current US job market (based on what I read here) to threat the well being of the wife and daughter by taking principled stances.

replies(3): >>testfr+ff >>RGamma+qg >>umanwi+8h
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26. watwut+2f[view] [source] [discussion] 2026-02-05 08:02:52
>>Diti+2d
There was never shortage of developers who "would sell their soul" for higher salary in conditions where job with slightly lower salary was easily available. I really do not think we have to pretend to our selves that if one of us does it, it is because he/she is poor and the kids would starve.

Also, layers are resining from positions in doj they find unethical. It is not like the jobs for them were easier to find.

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27. testfr+ff[view] [source] [discussion] 2026-02-05 08:04:26
>>surgic+xe
You chose the most absolute and extreme predicament possible to cast your “money is money” belief.

You do realize this is what most criminals of the world just so happen to say as well, right?

Where is the line?

replies(1): >>surgic+xg
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28. satvik+9g[view] [source] [discussion] 2026-02-05 08:12:13
>>testfr+6b
Blind is like 4chan, not representative of the vast majority of software engineers but rather their own self contained bubble. I wouldn't use Blind as exemplary of anything in this case.
replies(1): >>rkomor+wj
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29. RGamma+qg[view] [source] [discussion] 2026-02-05 08:14:52
>>surgic+xe
Dilapidating the world for an easy buck is gonna bite you and/or your kids eventually. We have reached technological sophistication where certain kinds of mistakes are not allowed if civilization as we know it is to survive.
replies(1): >>surgic+oj
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30. surgic+xg[view] [source] [discussion] 2026-02-05 08:15:45
>>testfr+ff
There's nothing extreme in what I said, it is actually how the world we live in works.

It's an extremely unfair system based on coercion - you are beaten down into submission by the implicit threat that without work you won't be able to make ends meet.

Maybe you have a family that can support you financially. Maybe you already own the place where you live and could save up money over an extended period that you can weather a storm. If you are in these situations, that's great, but it is also an extremely privileged position to be in.

replies(1): >>accoun+FF
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31. umanwi+8h[view] [source] [discussion] 2026-02-05 08:21:43
>>surgic+xe
Okay, I'll accept your point for those software engineers that have a choice between working at an immoral company or "homelessness and starvation".

Thankfully, that isn't most of them. Despite the job market not being as good as it used to be, the vast majority of software engineers in the US could still find another job to pay the bills before becoming homeless and starving.

replies(1): >>surgic+Ci
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32. golem1+2i[view] [source] [discussion] 2026-02-05 08:29:52
>>cess11+Yd
For instance, the local cops checking in on grandma, or those checking in on a troubled child are really not the bad guys. You WANT them when you need them.

Not all LEOs are brown shirts, In my experience, few are, but they give the lot a bad rap.

Treating LEOs uniformly as evil is just counterproductive

replies(2): >>cess11+Fk >>donkey+Mv
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33. CalRob+ti[view] [source] [discussion] 2026-02-05 08:32:54
>>SpicyL+ca
That’s the voice part of exit, loyalty, voice is it not?
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34. surgic+Ci[view] [source] [discussion] 2026-02-05 08:33:35
>>umanwi+8h
If that's the case, great then. I did work for a company I find morally objectionable in the past (i.e.: evil), and I eventually found my way out.

At the time I was still paying rent and needed employment to keep my visa. I also had little savings, and an ill parent that depended on me. I certainly couldn't take the principled stance of "fuck this, I'm out".

My point is that if you are in the position to take a principled stance, good for you. Maybe you already own your home, maybe you had time to accumulate savings, maybe you can do a few interviews and land a less evil job even in the current market (and perhaps a pay cut won't be a massive blow in you life). All that is awesome, but also a position of relative privilege.

Prescribing principled stance as universal without recognizing this is just cruelty though.

replies(1): >>Kim_Br+nu
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35. dns_sn+9j[view] [source] [discussion] 2026-02-05 08:36:59
>>andsoi+Wc
No because employees are making the actual thing that inflicts harm while consumers' actions are completely diffused and many steps removed from the harm they cause. That's why ad-tech is so effective in the first place.

Consumer pays $1.10 for a can of coke, $0.10 of that goes to ad-tech, the consumer watches some coke ads, ad-tech pays $0.05 to the publisher and the consumer receives $0.05 in benefits in the form of "free ad-supported content" (which they already paid $0.10 for).

The only way for consumers to avoid this is to just stop spending money with any brand that advertises online, which is completely unrealistic and a much taller ask than asking employees to give up their deal with the devil (and work for just about anyone else except big tech).

replies(2): >>reacto+2y >>lukan+Ny
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36. surgic+oj[view] [source] [discussion] 2026-02-05 08:38:46
>>RGamma+qg
When the bank reposseses the house because you are not paying the mortgage, this will bite you and your kids too.

You can call it an "easy buck", and it is just coping. An easy way to make some poor schlemiel creating a miserable report with user location data during his sprint into a greedy bastard that is just enriching his bank account out of the suffering of plenty.

replies(1): >>RGamma+Em
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37. rkomor+wj[view] [source] [discussion] 2026-02-05 08:39:36
>>satvik+9g
I spent enough time in FAANG and adjacent to realize that some of the senior engineers and directors around me held 4chan/Blind-like beliefs.

Some of those folks were cultural leaders in the orgs I belonged to. Some even passed for nice people.

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38. Paraco+yj[view] [source] [discussion] 2026-02-05 08:39:42
>>andsoi+Wc
There are degrees of culpability in any discussion. Generally, this is approximated by how much damage you individually are doing to your society compared to the alternative. You have to consume a lot of a company's products before your impact is comparable to working for them.
replies(1): >>Eddy_V+rN
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39. cess11+Fk[view] [source] [discussion] 2026-02-05 08:45:55
>>golem1+2i
Why would I want cops doing that instead of social workers or teachers doing it?

No one becomes a cop because they want to be nice and help vulnerable people. Some might say they did but that is some coping technique. Being a cop involves exerting violence towards people who are vulnerable and desperate, and to become one you have to be fine with this. Some would say that this alone is enough to deem a person ethically dubious.

Even if one would accept the premise that society requires some degree of organised violence towards its members, one would also have to handle the question of accountability. Reasonably this violence should be accountable in relation to the victims of it, and police institutions inherently are not.

I think that we should also note that the other person above used "childishly" to denote something negative, apparently they don't think of kids as the light of the world and childish as something fun and inspiring. This is something that makes me quite suspicious of their morals.

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40. AlecSc+Kl[view] [source] [discussion] 2026-02-05 08:54:55
>>Diti+2d
> With the sorry state the software industry is currently in, I’m not surprised that developers would sell their soul in exchange for the peace of mind of being able to pay rent and food

You really think adtech is the way to avoid starving on the street? There are a hell of a lot of jobs between entry level and adtech dev that could give you the same basic peace of mind.

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41. jacque+5m[view] [source] [discussion] 2026-02-05 08:57:13
>>deaux+V7
Thank you!

It takes real courage and it costs to have principles. And just like I detest those that fall for the money I have insane respect for those that stand up.

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42. RGamma+Em[view] [source] [discussion] 2026-02-05 09:01:32
>>surgic+oj
Atomization enables this. Any number of individuals are individually weak against their employer/some org, but a big group of them can be quite powerful.

If many were to sacrifice their morals out of financial pressure easily (the control over which is in increasingly few hands) the path the US is treading becomes pretty deterministic... We've seen it in the movies and read it in the books.

You guys seem to need collective action and civil disobedience.

Then again.. maybe the will for collective action comes only after the repossessions...

replies(1): >>surgic+Cq
43. mrtksn+Zm[view] [source] 2026-02-05 09:04:48
>>doctob+(OP)
What makes you believe that software engineers are against the stuff happening? This new movement is defined by male loneliness and other sad traits that are quite common among people whom life passes in front of a computer. Curtis Yarvin, one of the masterminds of this new age is a software developer himself.

I would argue that whatever is happening now is part of the revenge of the nerds once the nerds remain unsatisfied despite the material possessions they acquired as software ate the world.

People deeply disconnected from the real world, seeing numbers and thinking with numbers without understanding the underlying realities of those numbers is a trait of any low touch system that developers and other IT professionals operate within.

Just yesterday apparently when asked Trump said "it's just two people" that were executed by ICE and steered the conversation when he was pushed to elaborate.

Probably from tech perspective ICE is incredibly well working, in tech world you can take away the livelihood of thousands of people by a single line of a code that changes an algorithm that bans someone or re-sorts the search results. Someone loses their Youtube account they built for years due to algorithm misfiring, someone loses their developer account on an App Store and can't even get a reason for it.

The tech world is very used to operate in a fascist high efficiency environment that enshittifies everything that touches but keeps improving on some selected KPI. Maybe they wish it doesn't happen but they are not going to sacrifice higher numbers for the lives of a few people. Welcome to the highly efficient(according to selected KPI) new world order.

I know you don't like to hear that as this is a place for IT people but the governance of online platforms is quite fascist across the board. People are banned, shadow banned or rate limited when don't behave or don't say the right stuff. Preserving order and increasing engagement is above everything, even those who claim that they came to make "speech free again" quickly turned into just changing what speech to be allowed.

Anything controversial that is attracting negativity is hidden away unless it is feeding the narrative of the platform, then it is actively promoted.

Therefore, I don't think that IT workers have any remorse or any problem with this new reality. Its the reality they built and most are loving it.

The medium is the message but the medium was built bit by bit by IT professionals in a span of 20 years.

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44. surgic+Cq[view] [source] [discussion] 2026-02-05 09:33:46
>>RGamma+Em
> You guys

One of the reasons I chose to move to Europe is because I value the mininal safety nets and labor protections on this side of the pond. Yes, I make less money and pay more taxes but I believe this is how society should work, I reject the hyper individualism that ignores any sort of collective.

But I am also not naive. Expecting individuals to take the burden for decisions way beyond their control is silly. It takes immense fortitude to threaten the well being of those dear to you based on principle, when the only outcome is your own suffering (the company will likely find another employee right away anyway).

replies(2): >>jacque+cw >>TitaRu+M61
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45. ameliu+rr[view] [source] [discussion] 2026-02-05 09:40:32
>>testfr+Bd
Fully agree.

If you want to put the blame on consumers, at least show them on your adverts, product packaging, etc. all the morally abject methods used in the production of the product.

If you hide it from them, all the blame is on you.

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46. lan321+Lr[view] [source] [discussion] 2026-02-05 09:43:08
>>hsbaua+e5
> legislation is the only thing that prevents it

I strongly agree. There's even the argument to be made that if no legislation exists, even if you're anti X, you might get incentivized to build a company for X just so it's not a fan of X at the helm of the top company for X.

Blaming it on the employees is pointless. It's the law that should dictate what's allowed and what isn't and if the lawmaking or enforcement isn't working you probably want some "good" people in those companies.

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47. hsbaua+Pr[view] [source] [discussion] 2026-02-05 09:43:40
>>IhateA+p6
No, I’m not ‘basically’ saying that. Stop putting words in my mouth.
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48. hackab+Lt[view] [source] [discussion] 2026-02-05 09:59:55
>>Diti+2d
I can pay rent and feed myself without hurting people

Everything else is an excuse

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49. Kim_Br+nu[view] [source] [discussion] 2026-02-05 10:05:56
>>surgic+Ci
I sympathize with your situation, and I'm not calling you a monster. But "I had no choice, I had people depending on me" is the exact reasoning that has enabled every atrocity carried out by ordinary people; it's the banality of evil.

None of the individual acts seem evil. Conducting a census isn't evil. Collating the data isn't evil. Arresting people with the wrong papers isn't necessarily evil. Driving a train isn't evil. Operating a switch isn't evil. Processing paperwork isn't evil.

Look what's proposed now: Adtech has the data, this would feed into ICE systems leading to arrests, flights are conducted, and people get put into prison camps like CECOT where they have no recourse and where people are already talking about forced labor.

So no, I'm not saying to these folks "you're literally causing Auschwitz". That's a famous Vernichtungslager, and that's not true yet.

But people getting locked up in Concentrationslager or Arbeitslager (like historically : Mittelbau-Dora, Flossenbürg, Mauthausen, and Monowitz). I think we're getting there.

I guess the question is: at which point do you decide maybe to wear extra layers or skip a meal instead? We're not there yet. The chain has many links. Eternal vigilance is needed to make sure they don't actually link up.

(ps. Imagine if I was posting this in 2024! Can I exchange this timeline for another please? )

replies(2): >>jacque+fw >>surgic+OA
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50. donkey+Mv[view] [source] [discussion] 2026-02-05 10:17:42
>>golem1+2i
Yes but I don't have a definitive map of who are the good ones, so we must treat it as a life or death situation and suitably defend ourselves in an interaction with any of them.
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51. jacque+cw[view] [source] [discussion] 2026-02-05 10:20:54
>>surgic+Cq
The best way to evaluate any society is to look at what happens to people without power in the system. Inmates, illegals, the poor and children.
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52. jacque+fw[view] [source] [discussion] 2026-02-05 10:21:52
>>Kim_Br+nu
> That's a famous Vernichtungslager, and that's not true yet.

But it may well become true soon.

replies(1): >>Kim_Br+7x
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53. Kim_Br+7x[view] [source] [discussion] 2026-02-05 10:29:23
>>jacque+fw
>>46897620

From the angle of your 2015 post, I can at least see where you're coming from. Modern adtech is much more granular and up to date than a census ever was.

And hopefully the worst case can be prevented.

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54. reacto+2y[view] [source] [discussion] 2026-02-05 10:37:44
>>dns_sn+9j
Replace “tech” in this scenario with “ammunition”.

Does your argument still hold up?

>”employees are making the actual thing that inflicts harm while consumers' actions are completely diffused and many steps removed from the harm they cause.”

“employees are making the actual thing that inflicts harm while consumers' actions directly cause deadly harm.”

I’m not arguing that we shouldn’t be voting with our wallets and supporting these people but your initial argument is flawed. They produce goods precisely because consumers buy them…

replies(2): >>dns_sn+UJ >>hamdin+ea1
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55. lukan+Ny[view] [source] [discussion] 2026-02-05 10:44:41
>>dns_sn+9j
"The only way for consumers to avoid this "

Or they could stop drinking coke? But I guess that is too much to ask.

replies(2): >>accoun+QE >>dns_sn+PG
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56. surgic+OA[view] [source] [discussion] 2026-02-05 10:58:52
>>Kim_Br+nu
I understand quite well. The banality of evil is a thing because most people have actual very little power to enact meaningful change. Risking yourself for the well being of complete strangers is commendable, but often has an obscene cost for the individual.

I reject that societal and systemic issues can be fixed by individual action, unless as an individual you are extremely powerful (and the ones that are typically are the ones causing the societal and systemic harm).

As an common man you can do small things. Do a lousy job when processing the paperwork of evil. Malicious cooperation to the powers that be. Small acts of charity. That sort of thing.

Systemic change can only be achieved through collective action. Easier said than done.

The world is cursed. Life is tough even at the best of times. The system as it is ensures compliance through coercion and threats.

I honestly believe we would agree more than disagree on the current state of things. I just reject the approach that individual action is a way out of this sort of mess.

replies(1): >>Kim_Br+oB
57. cucumb+2B[view] [source] 2026-02-05 11:01:03
>>doctob+(OP)
>Hopefully this is a wakeup call to the software engineers and other employees at those companies

No, it won't be. Except perhaps to too few to make a difference. The money is too good.

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58. cucumb+6B[view] [source] [discussion] 2026-02-05 11:01:40
>>andsoi+Wc
Black and white thinking is a large part of what got us here.
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59. Kim_Br+oB[view] [source] [discussion] 2026-02-05 11:03:38
>>surgic+OA
My father keeps asking me why I don't I ever apply to $BIGCO and earn more money. I certainly have the ability, he says.

But I ask him, "But would you work for Lex Luthor?"

He doesn't have a good comeback to that.

Anyway, I (mostly, hopefully) try to make my small corner of the world a happy place. And I hope everyone else does for theirs.

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60. ljm+qB[view] [source] [discussion] 2026-02-05 11:03:58
>>Diti+2d
Perhaps to show the level of privilege I enjoy as a software engineer with some level of seniority, I have had zero problem resigning from a position (more than once in fact) because I objected to something my employer was doing. It's been enough for me to filter potential opportunities exclusively to tech-for-good concerns.

Sure, I don't earn half a million a year total comp to kiss some billionaire's ass, but I still have a very comfortable lifestyle that is well above the median.

replies(1): >>accoun+7F
61. accoun+IE[view] [source] 2026-02-05 11:37:35
>>doctob+(OP)
If you need to wait until the tools you build are being used for things you disagree with before seeing the problem with building those tools then you have already failed.
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62. accoun+QE[view] [source] [discussion] 2026-02-05 11:39:28
>>lukan+Ny
That's what gp said, except Coke isn't the only thing that funds the advertising industry - it's pretty much every product you can buy.
replies(1): >>cogman+VT
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63. accoun+7F[view] [source] [discussion] 2026-02-05 11:42:52
>>ljm+qB
Yeah, software is perhaps one of the industries where the "I got bills to pay" argument is the least justifiable. If your lifestyle can only be sustained by working for unethical companies then your lifestyle is unethical. You certainly don't need to sell your soul to FAANG to live a comfortable and happy life.
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64. accoun+FF[view] [source] [discussion] 2026-02-05 11:47:17
>>surgic+xg
Absolutely no one with the skills to work in the software industry is in a position where working for unethical mega-corporations or literally starving are their only options.
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65. accoun+fG[view] [source] [discussion] 2026-02-05 11:52:56
>>hsbaua+e5
Laws are a reflection of the collective ethics of the masses, or at least they should be in a democracy.
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66. dns_sn+PG[view] [source] [discussion] 2026-02-05 11:58:33
>>lukan+Ny
You can avoid coke but approximately every brand in the supermarket is funding ad-tech. And even if you can find brands that don't, your supermarket is likely funding ad-tech to advertise itself so you can't go to there at all. Maybe you still have a farmer's market but chances are that they're advertising online.

You can't buy a car or any smartphones you've ever heard of, you won't find an ISP that doesn't advertise online, and good luck finding a decent job without supporting ad-tech.

replies(1): >>cogman+VV
67. direwo+QG[view] [source] 2026-02-05 11:58:37
>>doctob+(OP)
It's a wakeup call: there's a lot of money in the mass surveillance industry
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68. dns_sn+UJ[view] [source] [discussion] 2026-02-05 12:27:15
>>reacto+2y
I didn't say "tech", I said "ad-tech" and "big tech" (meaning ad-tech like Google, not TSMC) which aren't morally neutral like ammunition is. Invasion of privacy and exploitation of private information is an inherent part of their business model.
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69. Eddy_V+rN[view] [source] [discussion] 2026-02-05 12:54:44
>>Paraco+yj
Exactly. If you have regular meetings on how to best progress development of the torment nexus, then you can't claim innocence just because you aren't the one deploying the torment nexus for torment-purposes.
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70. cogman+VT[view] [source] [discussion] 2026-02-05 13:39:07
>>accoun+QE
It's not perfect, but you can go a pretty long way by prioritizing store brands when possible.

Stores still fund the advertising industry but to nowhere near the extent that name brand goods do.

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71. cogman+VV[view] [source] [discussion] 2026-02-05 13:52:13
>>dns_sn+PG
There's a large difference in the magnitude of spending.

A big chain like kroger, for example, is spending around 10 to 100M. Coke is spending around $5B.

Avoiding national branded products goes a long way in avoiding contributing to the problem.

Things don't need to be all or nothing.

replies(1): >>homesl+r01
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72. homesl+r01[view] [source] [discussion] 2026-02-05 14:22:30
>>cogman+VV
Coke is always a discretionary purchase. Basic food staples are not. Kroger relies on national brand advertising to lure people from the perimiter of the store into junk food land.
replies(1): >>cogman+bt1
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73. TitaRu+M61[view] [source] [discussion] 2026-02-05 14:55:44
>>surgic+Cq
Actually the social safety net has allowed Europeans a level of individualism that is completely unimaginable for the rest of the world.

No charity from church or family needed. Just the State- and it does not care about your religion or sexual preferences.

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74. hamdin+ea1[view] [source] [discussion] 2026-02-05 15:13:52
>>reacto+2y
> Replace “tech” in this scenario with “ammunition”. Does your argument still hold up?

Can you explain why you think it wouldn't?

Tons of principled engineers choose not to pursue opportunities at military contractors, for instance, and this is not widely seen as unreasonable.

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75. cogman+bt1[view] [source] [discussion] 2026-02-05 16:54:31
>>homesl+r01
Most (maybe not all) basic food staples have store brand alternatives. Even junk food does. Sometimes (maybe even often) those products are just repackaged version of the name brand.

If the goal is to decrease money going into advertisement budgets, then the best thing you can do is buy store brand when possible. Even if both products are ultimately made from Nestle corp, the cheaper store brand will send less money into Nestle's pockets which means less money for advertising.

That's what I mean by "avoiding nationally branded products". A package of "signature frozen peas" will taste just as good as the "birds eye green peas" without sending money to a major company (Looks like all the major companies have spun off their frozen food departments, but at one time this was a Nestle brand. I spent too much time looking into major frozen food brands :D).

The advertisement budgets for the grocers are simply a lot smaller than that of the national brands across the board. It also doesn't seem (to me at least) to have been really spent on invasive advertisements.

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