I don’t know that things are that black and white.
Do you feel the same about the billions of consumers who buy and use the products these companies make?
Consumer pays $1.10 for a can of coke, $0.10 of that goes to ad-tech, the consumer watches some coke ads, ad-tech pays $0.05 to the publisher and the consumer receives $0.05 in benefits in the form of "free ad-supported content" (which they already paid $0.10 for).
The only way for consumers to avoid this is to just stop spending money with any brand that advertises online, which is completely unrealistic and a much taller ask than asking employees to give up their deal with the devil (and work for just about anyone else except big tech).
If you want to put the blame on consumers, at least show them on your adverts, product packaging, etc. all the morally abject methods used in the production of the product.
If you hide it from them, all the blame is on you.
Does your argument still hold up?
>”employees are making the actual thing that inflicts harm while consumers' actions are completely diffused and many steps removed from the harm they cause.”
“employees are making the actual thing that inflicts harm while consumers' actions directly cause deadly harm.”
I’m not arguing that we shouldn’t be voting with our wallets and supporting these people but your initial argument is flawed. They produce goods precisely because consumers buy them…
Or they could stop drinking coke? But I guess that is too much to ask.
You can't buy a car or any smartphones you've ever heard of, you won't find an ISP that doesn't advertise online, and good luck finding a decent job without supporting ad-tech.
Stores still fund the advertising industry but to nowhere near the extent that name brand goods do.
A big chain like kroger, for example, is spending around 10 to 100M. Coke is spending around $5B.
Avoiding national branded products goes a long way in avoiding contributing to the problem.
Things don't need to be all or nothing.
Can you explain why you think it wouldn't?
Tons of principled engineers choose not to pursue opportunities at military contractors, for instance, and this is not widely seen as unreasonable.
If the goal is to decrease money going into advertisement budgets, then the best thing you can do is buy store brand when possible. Even if both products are ultimately made from Nestle corp, the cheaper store brand will send less money into Nestle's pockets which means less money for advertising.
That's what I mean by "avoiding nationally branded products". A package of "signature frozen peas" will taste just as good as the "birds eye green peas" without sending money to a major company (Looks like all the major companies have spun off their frozen food departments, but at one time this was a Nestle brand. I spent too much time looking into major frozen food brands :D).
The advertisement budgets for the grocers are simply a lot smaller than that of the national brands across the board. It also doesn't seem (to me at least) to have been really spent on invasive advertisements.