The first phablets were probably the Galaxy Note line starting in 2011 which was met with some skepticism due to the size of them. These were well before the edge to edge screen days. So you had 5.7 inch screens with a bezel.
They were huge but I would routinely see small women pull these things out of their hand bags and press a device that obscured almost their whole face and start chatting.
Things steadily got bigger from there. The general population WANTED this.
> women
To note, the initial smartphones were already too big for he taste of many: a clamshell feature phone was almost a third of the size of the original iPhone. From that POV, going to a phone that is twice as big is less of a barrier, as they had to keep it in a bag/purse in the first place.
The return of foldables is also pretty well received in that regard.
(Tangential: of course I don't blame anyone for bringing their phone with them everywhere but if you're going to go to a friend group hangout, consider how annoying it is when you're trying to talk to someone and they're clearly checked out browsing some slop on Twitter or talking to someone else entirely. Take a damn break from the phone!)
There's also the accessibility factor. Many people become farsighted later in life. It's much easier to see things on a big phone, especially with increased zoom. (I see this all of the time when I fly.)
That thing could really stand out in a crowd. I was at a baseball stadium for a concert that year, and spotted someone with a Dell Streak as I was heading down to the field. In a sea of people that was the one phone I spotted. I stopped to ask the guy about it briefly.
When I went to buy it, and the case, the employees at the Apple Store questioned me and tried to push me toward the normal iPhone. This is the first and only time I’ve ever felt Apple Store employees steering purchasing decisions. I had to go in there knowing what I wanted, and had to assert that it was what I wanted repeatedly.
Are people buying big phones because they are addicted to their screens, or are people addicted to their screens because of big phones?
They are cool phones, but I do iOS. I still use a 13 Mini, and will continue to do so, for quite some time.
As to the point of this article, I seem to recall a couple of very small Android phones, some years ago (about credit-card sized). I guess they didn’t sell well.
IMHO this is just not viable in the current world.
I agree with line the article sets (5"4 for 1080p, almost the size of the Pixel 4a), as mainstream apps will properly work at that size. I still have a working 4a, and some banking apps are getting pretty cramped for instance. And many websites already need furious panning and zooming.
A credit card size phone would only work for people who basically hate their phones I think.
They seemed underwhelmed at the phones.
[EDITED TO ADD]
Found ‘em: https://arstechnica.com/gadgets/2018/10/palm-rises-from-the-...
Also, these: https://arstechnica.com/gadgets/2021/11/meet-this-unique-com...
It's a vicious cycle. Phone manufactures make the screen bigger, app and website developers realize they can cram more junk on the page, consumers demand larger screens as a result, return to step 1.
I also remember the viral, doctored image showing the reachability of phone screens which "proved" that 3.5 inches was the "ideal" phone size.
Larger screen = easier life.
Completely agree. Although not even on "small phones", my S23 isn't small but the design of these apps has regressed so much that I barely see any useful information.
On my old WAP phone I could see bank balance and maybe the last transaction or two. Now half the screens taken up with upselling account levels, invest in shares, buy crypto, you've been pre-approved!
The Samsung Galaxy Note 2 had a screen size of 5.5 inches. I had one and regularly had strangers ask me if that was really a phone. I had friends say, "Give me a call on your tablet" as a joke.
I loved it. Now my 6.1 inch iPhone feels on the small side.
Probably because they knew that customers would come back to complain about the abysmal battery life of the Mini? I had a 12 Mini, I loved that phone, but man was it hard to get through the day on a single charge.
The only time I recently struggled getting through the day was when on vacation and constantly using google maps & translate. But that is with a 3 year old phone.
Easy to say if the only devices are big phones. There is no choice.
General population doesn't buy phones every year and they don't want a nerfed phone when they have to pay 500-1000 $/€s. So they gravitate towards higher end ones.
Companies including Apple has always treated the small size as an entry to mid segment phone. The only exception I know is Sony z3 and z5 compact which suffered heat and battery swelling issues due to Qualcomm messing 810 series SoCs up.
Companies also want you to buy the most expensive phone. So they market the premium models and train their store personnel to sell more of the premium line. If they stop intentionally nerfing the smaller phones, I think there is a market there. However, it will still be smaller.
They are called tablets, some come with a sim slot so they are essentially the same.
And then a few weeks later I bought one. All the guys in my office laughed and said "Wow, look at that huge thing, it's ridiculous". I chuckled and agreed, though I was quietly enjoying the larger screen.
And now everyone's using them.
Probably. It's people who know they have to own a smartphone for so many things like park their car but don't really want one.
This was a number of years back but I know a then tech executive who got a phone (I think it may have been a feature phone at the time) only because their nanny absolutely insisted.
I do increasingly think about whether I need to bring a laptop on various trips. It can be handy but I try to pack light and another few pounds is a lot for me. I've experimented with a newish tablet but it's a bit too in-between for my taste.
Do they like using two hands? I can’t single hand a phone any larger without having to shift it in my hand.
I don’t want to use two hands on my phone outside of typing.
I would rephrase that to: The general population wants a larger phones because phones are defacto PCs these days. They can watch movies, browser the news, listen to music, FaceTime, Maps, ..
Outside of business applications likes Word / Excel, phones basically handles 90% of people's requirements for "computers".
I assume they must be reliable by know, they’ve been making foldable screens for years.
My cynical take is that an unholy pact was formed between FE devs and UX designers:
By adding in "design" and "user experience" you essentially reduce features, complexity and general "dev time" of every single user-screen or page or component. They're no longer cram-packed with oodles of features, toggles, buttons, menus, etc. Most pages are glorified lists of things, with maybe a menu on each item if you are lucky. Devs dev less, have less bugs, just use FE-library of the day and go home happy because they made a CRUD screen essentially.
Meanwhile, UX designers get to play around and constantly fiddle with design because let's all be honest, nothing will ever be truly good and in a perfect "user experience" space because complexity and functionality are never what the user is happy about having, until they need it.
I guess Japan was ahead of the curve once again.
I opened it, and most of the screen looked like a big, roundish black blob of ink, centred on the fold, on top of the Android animations working perfectly underneath, but only visible at the edges. I was impressed that the rest of the screen around worked perfectly, but it was unusuable due to the size of the black blob.
Something had broken at or near the fold while it was on display.
All other devices were in great condition; it was a well-maintained store.
Or for those of us with higher end myopia whose lenses effectively “shrink” everything they see. I’m -6.75 in each eye and my glasses make my everything seem significantly smaller than it is.
Sometimes I look at my phone or monitor without my glasses and am momentarily shocked at how large they seem and then saddened when I put them back on.