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The Dell Streak (shoutout to the other 3 people who bought one) had a 5 inch screen in 2010, a notable jump from contemporary phones like the iPhone 4 which was still 3.5", and other Android devices like the HTC Droid series which were around 3.7" and slowly starting to creep upwards to differentiate themselves from the iPhone. I think the largest Android devices you could get at the time were still smaller than 4".

>>zaneco+(OP)
I remember Dell showing this off at the All Thing D conference and Walt Mossberg of the Wall Street Journal asked the Dell spokesperson to put it up to his head, and told him it looked like a waffle. To this days it’s all I think of when I see someone holding a massive phone up to the side of their head.

That thing could really stand out in a crowd. I was at a baseball stadium for a concert that year, and spotted someone with a Dell Streak as I was heading down to the field. In a sea of people that was the one phone I spotted. I stopped to ask the guy about it briefly.

>>al_bor+t3
I remember Steve Jobs berating phablets as "the Hummer of phones" and dissing 7-inch Android tablets as too small, and disparagingly saying users would need to "file down their fingers" to use them - without considering how much smaller Apple users' fingers would need to be to use 3.5-inch iPhones.

I also remember the viral, doctored image showing the reachability of phone screens which "proved" that 3.5 inches was the "ideal" phone size.