zlacker

Certainly Apple is adjusting their prices, having said that, a company like Apple, with most of their revenues coming from non-USD currencies, I'm certain that they hedge a large portion of their non-USD revenues/gross margin. The extreme volatility in Russia calls for a revision in product prices, sales forecasting, and fx hedges.

>>antr+(OP)
> most of their revenues coming from non-USD currencies

Is this true? Why are all major product releases in the US if most of their revenue is coming from overseas?

>>umsm+13
The US is probably their largest individual market.

>>umsm+13
Perhaps all non-USD currencies in total account for more than USD, but USD still makes up the largest single chunk of revenue?

>>schwap+K3
I thought China overtook US (an article on 18 october after googling it)

>>NicoJu+05
For phones, yes. It's not clear if China is Apple's largest market overall though.

>>shrtrn+L3
The Eurozone is a massive economic engine. Often depending on rounding, and who did the study will show a larger GDP for EU vs US.

>>NicoJu+05
Those articles all say that the pre-orders will surpass the US market's equivalent pre-orders. I can't find anything making it official that on an annualized basis China has officially passed the US for iPhone sales. Last year Tim Cook was stating that it would occur soon.

Apple's US unit volume is close to 50 million per year. For 2014, Chinese consumers are expected to buy close to 300 million smart phones, and Apple has close to 15% of that market. So I'd say it's a pretty tight race currently. Apple has a big problem in China however, they're getting squeezed substantially by the domestics (Xiaomi etc). In the US that's not happening, and Apple has held on to their strong ~45% market share.

http://www.ibtimes.com/iphone-6-preorders-china-set-surpass-...

"China could soon surpass the U.S. as the biggest market for Apple Inc.'s iPhone. A report on China's Tencent Monday said Chinese consumers preordered 20 million iPhone 6 and 6 Plus smartphones in the first weekend they were available for preorder.

"If those numbers turn into sales when the iPhone is released Oct. 17, China will have doubled the 10 million phones sold in the first weekend in the U.S., setting it on the path to be the world's biggest market for iPhones."

>>valara+s7
There's little question the Eurozone is a massive economy, however it hasn't grown since 2007:

http://www.washingtonpost.com/blogs/wonkblog/wp/2014/08/20/w...

In that time the US has added $3 trillion to its GDP, going from $14.5 trillion in 2007, to a present $17.65 trillion or so. It's likely the US has reclaimed its title as the largest economic zone. Given the US is set to expand at close to 3% for 2015, and is growing much faster than Europe, that gap is likely to expand in the next few years.

>>umsm+13
Because Apple is a US company?

>>schwap+K3
By far

>>advent+B7
A large number of phones sold in the US (and presumably other early release countries) are grey marketed to China though. I dont see any reliable estimates on the size of the market today though.