I do agree that the consumption of that media could very easily increase its cultural strength.
Even in your influencer example, there are ways to bring less traffic/ad views to that content while allowing some ability to consume. example here: https://libredirect.github.io/
At a certain point you're just making the argument that any lack of action directly opposing something is "allowing it to thrive", making anyone directly responsible for everything.
Not technically wrong, but at a certain point there has to be a cutoff. Can you really hold yourself responsible for enjoying a movie which is problematic because one of the batteries in one of the cameras used to produce it was bought from a guy who once bought a waffle from a KKK bake sale? The "problematic-ness" is there, no doubt, but how much can you orient your actions towards not-benefiting something you disapprove of before it disables you from actually finding and spreading things you actually do like?
If we go by the vibe of this thread, it's yet another reason to avoid social media. You wouldn't want to reward people like this.
As for the broader topic, this segues into the worryingly popular fallacy of excluded middle. Just because you're not against something, doesn't mean you're supporting it. Being neutral, ambivalent, or plain old just not giving a fuck about a whole class of issues, is a perfectly legitimate place to be in. In fact, that's everyone's default position for most things, because humans have limited mental capacity - we can't have calculated views on every single thing in the world all the time.
If you're blocking ads, I think this is usually false. (But I would appreciate a correction if I'm wrong, or more detail if it's complicated.)