>>retsib+(OP)
You still increase their algorithmic reach by viewing and interacting with their content. It really is voting with your eyeballs: whether you like or hate the content, if you have it on your screen, the creators benefit.
>>retsib+(OP)
I disagree: network effects are still present even if you block ads. You tell your friends about it, they tell their friends, etc. Only a small fraction of people bother to block ads (or even know about ad-blocking), so the loss in ad revenue to those people is offset by the gain from their friends seeing the ads.