Genuinely curious: why do I always get scammy ads in iOS apps and Google products but I don’t see anywhere near the same amount on Instagram or TikTok?
Are Meta and TikTok better at filtering scammy ads out? Maybe their ML recommendation systems realize I’d never click on such an ad and the other platforms can’t figure that out.
>>bradly+(OP)
IG, TikTok, Meta have a lot of data they can use to do good ad targeting that is harder to apply to Google/iOS apps. Also has to do with the ad format, placement, etc.
>>bradly+fZ
Some formats are better than others. The Meta products comparable to GDN (audience network, various banner ad placements in its platforms) also kind of suck. Google wishes they had a feed based website, thats where people respond to direct respond ads in a big way.