I can’t vote out Google. Their customers are advertisers, not me. And I don’t know which apps on my phone send my information to Facebook or what they do with it.
If you can avoid a company, the fact that there is an acceptable alternative itself says that the market is not monopolized and so there is less chance of abuse.
In the markets where abuse is possible there are often monopolies, or there is illusion of choice like a (colluding or copycatting)duopoly or one where all the "competing" brands being owned by the same parent conglomerate etc.
It is very difficult to participate in the modern economy/world while avoiding certain companies. It might be possible but there are both social and economical costs involved that majority cannot afford.
Avoiding a company doesn't necessarily mean there's an acceptable alternative. I could use no social media and my life wouldn't be much worse or burdensome.
There's very little I can do to prevent the government from doing what it's doing by myself.
I can't avoid not paying taxes to fund the catholic church in my country, that uses that money to lobby homophobic laws... I can block Google and not use them.
This is not a simple "just vote them out", unless you're part of the privileged majority that can affect the policy.
But telling a small newspaper to stop using ads for revenue, when you aren't willing to financially support them is... hypocritical.
In short - just like a lot of "this ids good for you" laws, this will definitely impact smaller companies way more than you think.
No, you actually can’t, in a very real and practical sense.
How do you know I am not willing to pay?
OK, I'll be the millionth commenter to repeat this viewpoint for the millionth time on HN: nobody has issues with online ads to support their favorite newspaper or creator, people have an issue with tracking and targeting ads.
We've had ad supported websites, forums and blogs since the 90's, but those were generic and harmless, and wouldn't track and target YOU.
So if newspapers or any other websites want to use weaponized ad-tech on me, then excuse me, but I'm gonna block the shit out of them with no remorse, to protect myself.
You can stop doing business with Mom&Pop’s coffee shop relatively easily, just like you can move to a different town to get away from your city government authority.
But you’re practically never going to truly get away from Meta, Google, Amazon, Nestle, McKesson, ATT, and those behemoths due to their size, similar to how you’re going to struggle to get out from under the US Federal government.
Because we've been there, done that. How many local or small news outlet subscriptions do you have? I'm pretty sure it's not a lot.
> We've had ad supported websites, forums and blogs since the 90's, but those were generic and harmless, and wouldn't track and target YOU.
And as a result any website with reasonable traffic, would have to put up a million ads - to just break even. Attendance was rising, costs associated with maintenance as well. Advertisers don't want to pay just to show random individuals ads that have close to 0 chance of being useful.
Generic advertising effectively excludes smaller companies from advertising space. If your advertising budget is $50k today, with targeted ads, you can effectively spend it to show your product to people who would be interested in it. Without, you have to spend $1mil on ads to show it to everyone and get results equal to spending $1k with targeted ads.
> weaponized ad-tech
Yes, yes... The "mid 20ies, IT person, with interest in HN" is definitely a weapon to take "you" down. Quit with the hyperbole, no ad tech keeps anything remotely interesting about you.
And no, they're not going to magically stop funding the Catholic church or become a safe haven for LGBT people.