The article aims to offer a preliminary analysis of whether Microsoft can become a better parasite: Grabbing the content people generate online, paying nothing, and using it deftly to serve advertisement on the basis of private behavioral traits that are gleaned by prying open and subverting the use of all pieces of IT people use.
It is not too difficult by now to imagine alternate tech universes (Philip K Dick style) that have nothing to do with this nightmare, where more or less the same technologies empower individuals and companies and organizations rather than squeezing them dry. The combination of oligopoly status, moral laxity and political dysfunction means we are simply sitting around like sheep discussing whether a new butcher is about to get sharper knives.
In this model, are end users who use it to search for information parasites as well? After all, they are consuming content that other people generate online, and usually pay nothing for it. And they love to look for — and find — what they are interested in. If Google didn't satisfy that need well, people wouldn't have preferred it, and it wouldn't have grown.
The web was hard to navigate and you relied on webpages "befriending" each other and helping you navigate to similar pages. That was real navigation and it had terrible recall. Once google became the Internet's frontend everything was one or two hops away. It was awesome, and I think that it has evolved in a way that saves time with the snippets and knowledge graph panel at the expense of taking away clicks from sites that needed to serve their ads. Although today things are getting worse with walled gardens and SEO.
A problem that the internet has not solved yet is how to keep webpages up while there's increasingly more content. Most sites were maintained at a loss by people, or leeching resources at a university or company. The closest "people" have got to fix this IMO is through P2P, but it got too focused on piracy and got a bad reputation with malware too. And I think we never had the infrastructure to serve and share webpages we visited. Sharing today is still a mess and we still depend on centralized distribution + caching (and that's dying with https, only big companies who are better off giving caching servers away to ISPs can do this).
Ads came to "save" the internet from this problem. I really hate them and I wish we had a better model, but they seem a necessary evil as people just got used to believe that all digital things are free when they obviously cost something, and that still shows today in the apps stores.
Search should be democratized by governments. It is central and should be for everybody. No control.
Speaking of that, I might as well provide some supprting evidence from a different part of the tech industry. Most people don't know that right now Blackrock and Coinbase are attempting a coup on the US dollar by seeking access to central bank liability for their stable coin? The Coinbase CEO even said it out loud that this year his stable coin will become the de facto central bank digital currency. I suspect that they have indirectly bribed someone at the Fed (how else does that work? esp since the Fed chairmen has come out strongly against stablecoins) and are basically trying to get the ability to get Fed loans at the Fed rate and loan out at the commercial bank rate without being a bank and by using a coin which they can mint themselves, so all the profits from interest create more reserves and the cycle keeps going. It is literally insane. The threat from Google and Microsoft to society pales in comparison. I may not have my understanding 100% correct but all banks are up in arms about it and the average person on HN has no clue this is happening. Just Google Blackrock, USDC and the Fed. The banks are calling it a backdoor CBDC.
I am confused. Are you suggesting that governments should nationalize the search part of Google, Bing, DuckDuckGo, Yahoo, etc.? Or that they should build their own high-quality search engines? And what do we do until they have?
> No control.
Why do you think governments wouldn't control search engines if they were responsible for providing them?
> It is central and should be for everybody
How is the current model (Google, Bing, DuckDuckGo, Yahoo, etc.) not for everybody?
Users pay with their data. That is the whole point of the business model and it is obviously lucrative enough so that the entire tech infrastructure (devices, OS, browsers etc) can be repurposed to be a user data collection channel. If you want to find a real accomplice that is essential for the model to work, it is not the users, it is the advertisers. It takes two to tango in the adtech market.
I don't dispute that search (in its various incarnations) is an essential service in a digitally interconnected world. There are countless ways to pay for it (as a digital public good, as a user subscription etc) that are fundamentally better than what we have. It is also obviously true that some decades ago Google innovated technically. A lot happened since and it wasn't positive. Normalizing it simply prolongs the agony.
Advertising worked just fine for more than a century, ever since the invention of consumerist society. (How much of that is really necessary in a society that is pushing headlong into unsustainability is another, bigger story.)
The disaster we have now in our hands is of a more immediate and crass nature.
Think about it: there are algorithmic breakthroughs that can help everybody on the planet raise their level of information retrieval and the only discussion is which of the former or the current consumer tech oligopolies will use it best to push ads and how to double down on a bad design.
Don't tell me you forgot Yahoo, Excite, Altavista, Lycos, and all those other search engines existed! Lycos also had hotbot and tripod.com, back when homepages were your internet presence instead of social media.
Maybe Google had results that were a bit more relevant and won that competition, but they didn't Change Everything.
It's as if you brought up the first Motorola phone or blackberry and compared it to the iPhone saying it was just ok.
>the web was hard to navigate and you relied on webpages "befriending" each other and helping you navigate to similar pages. That was real navigation and it had terrible recall.
This is exactly why internet was decentralized. A network of social connections between small online spaces people congregated in was essential to find what you wanted. It was somewhat of a replication of the old world - where in order to find an answer, you first had to get into relevant circles (eg. a local club, university, etc). You didn't just get an answer to your question, you inevitably had to sift through a lot of other content and learn about new places.
Google cut through all of that. Ideally, you could just get the answer you wanted, and not even see the rest of the site. The first order effect was that everyone's life get better. The second order effect is that it killed the old decentralized web, because random discovery nearly died down.
LLM are only the next step on this, but I don't think they change much. I think it's mostly going to damage reddit. A lot of reddit questions are an attempt to find an answer to something that google is too dumb to find - but llms may be able to.
The defense to this - are chatrooms, like discord. Sometimes I see people complaining that so much information is now 'hidden' on discord. But that's the exact point. Making information hard to get means people are forced to interact with each other. This creates incentives to contribute.
That's the future. Chatrooms may be replaced by voice based vr, hard to say. We already passed the peak of public information dissemination, and are going back to old style "ask at the university", just more decentralized and online.
Yes, Blackrock and Coinbase have partnered up to provide crypto trading access to Blackrock clients but how are they attempting a coup on the US dollar?
These LLMs will be the end. They will capture enough of the user attention that the few remaining ad supported sites will be wiped out. “Content”, that low quality grist every site is filled with to capture users for a few seconds before they click on will become worthless, no different than the low quality crap the LLMs spew out.
Finally, we will stop trying to keep the bloated corpse of the web alive and will move on. It will be the death of a dream. At least we can all let go and focus our energies on a new dream. Whatever that dream is, I hope high quality, human created art, knowledge, opinion and creativity is at the center of it.
Search provided by the Russian government to the Russian people, Chinese government to the Chinese people, British government to the British people, X government to the X people..
What could go wrong?
User attention is worth more but even then I would be hesitant to say such a grand claim.
That may already be happening https://openwebsearch.eu/
The role of a government in a capatilistic society is to basically do the stuff that isn't profitable for corporations to do without exploiting the population. For example build roads, because if a corporation did that there would be tolls everywhere and it would be hard for poor people to improve their living standards if they couldn't economically move around. That seems to have happened on the internet. The internet is in the commons and everyone expects it to be free, the problem is that the infrastructure to navigate it was built by corporations and now we have to pay tolls through ads and trackers
Who do you think it would have been competitive for?
The GPT LLMs just raise the bar for information retrieval. And so it goes.
You'll have fuedal lords (aka billionaires) in control of the digital money supply. How is that not a coup?