zlacker

Note that the fundraising banners are currently only shown to a small percentage of readers – these are the October pre-tests:

https://en.wikipedia.org/wiki/Wikipedia:Village_pump_(WMF)#W...

The actual fundraiser will come at the end of the year, when the banners will follow everyone visiting Wikipedia around for over a month (29th of November – 31st of December).

https://meta.wikimedia.org/wiki/Fundraising#Current_fundrais...

>>akolbe+(OP)
It seems odd to me that an organization would try to fund raise around the same time that lots of people have increased fuel bills from heating, and expensive festivals like Thanks Giving and Christmas to pay for. No doubt there's some reasoning behind it but I'd definitely have thought that fund raising at almost any other time would be more successful.

>>onion2+L2
Christmas, and by extension the holiday season, has a longstanding tradition of charitable giving (probably originating around Christianity?). People are just in a giving mood around the end of the year. It's not unusual for 30% of all donations to occur in the last month of the year. So it's by far the best months for fundraising.

>>onion2+L2
"Around 31% of donations are made in December alone and 12% come in the final three days of the year.

Your donors often feel generous as the giving or holiday season approaches. Many will also be looking to make year-end donations for tax relief." [0]

[0] https://donorbox.org/nonprofit-blog/fundraising-season

>>sushib+V4
It's also near the deadline for annual income tax management.

>>akolbe+(OP)
I assume the small % of readers are also heavy users who don't make edits, like me. And honestly I would be thrilled to donate many many times if it wasn't for their ridiculous messaging. It's like Mozilla, stop spending my donation money on stupid doomed-to-fail projects and then I'll donate more.

>>nerdpo+te
If you donate now, this will be seen as the ads being effective.

If you donate in March, when no ads are running, that will lead to the ads being seen as less effective.