zlacker

It seems odd to me that an organization would try to fund raise around the same time that lots of people have increased fuel bills from heating, and expensive festivals like Thanks Giving and Christmas to pay for. No doubt there's some reasoning behind it but I'd definitely have thought that fund raising at almost any other time would be more successful.

>>onion2+(OP)
Christmas, and by extension the holiday season, has a longstanding tradition of charitable giving (probably originating around Christianity?). People are just in a giving mood around the end of the year. It's not unusual for 30% of all donations to occur in the last month of the year. So it's by far the best months for fundraising.

>>onion2+(OP)
"Around 31% of donations are made in December alone and 12% come in the final three days of the year.

Your donors often feel generous as the giving or holiday season approaches. Many will also be looking to make year-end donations for tax relief." [0]

[0] https://donorbox.org/nonprofit-blog/fundraising-season

>>sushib+a2
It's also near the deadline for annual income tax management.