Except this doesn't stand up to scrutiny, when you look at Siri. FOURTEEN years and it is still spectacularly useless.
I have no idea what Siri is a "much nicer version" of.
> Apple can integrate it with hardware and software in a way no other company can.
And in the case of Apple products, oftentimes "because Apple won't let them".
Lest I be called an Apple hater, I have 3 Apple TVs in my home, my daily driver is a M2 Ultra Studio with a ProDisplay XDR, and an iPad Pro that shows my calendar and Slack during the day and comes off at night. iPhone, Apple Watch Ultra.
But this is way too worshipful of Apple.
There are lots of failed products in nearly every company’s portfolio.
AirTags were mentioned elsewhere, but I can think of others too. Perfected might be too fuzzy & subjective a term though.
And then some of its misinterpretations were hilariously bad.
Even now, I get at a technical level that CarPlay and Siri might be separate "apps" (although CarPlay really seems like it should be a service), and as such, might have separate permissions but then you have the comical scenario of:
Being in your car, CarPlay is running and actively navigating you somewhere, and you press your steering wheel voice control button. "Give me directions to the nearest Starbucks" and Siri dutifully replies, "Sorry, I don't know where you are."
Both of which have been absolutely underwhelming if not outright laughable in certain ways.
Apple has done plenty right. These two, which are the closest to the article, are not it.