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That doesn’t suggest it isn’t a human willpower issue. If anything it suggests there is a fundamental flaw in human willpower in general. That when we get fat, happy, sedentary, peaceful, that most humans are susceptible to taking it easy, becoming lethargic, chasing easy quick neurotransmitters.

I think the reason I am not obese myself is that I am aware of all this. The hedonic treadmills. Calories in calories out. What processed food actually means. Understanding what the ingredients actually do. Maintaining an active lifestyle.

For me, the way forward was simply education. Once aware of all this, it becomes impossible to live another way. Maybe that is what we should market to people: knowledge that empowers lasting changes to behavior instead of quick fix shots/pills/diets.