If you owe the bank $100,000 that's your problem.
If you owe the bank $10,000,000,000 that's the banks problem.
Obesity is a 'bank problem' issue. When everyone around the globe is massively gaining weight, in every country on this planet that's not in a war or famine, this isn't a human willpower issue. Something has changed, and to ignore that is unscientific.
The change was far too rapid for anything else to be remotely the primary cause.
If you put a past heroin addict locked in a room with unlimited heroin readily available, chances are likely 9 times out of 10 that person is going to partake eventually. Same goes for our food environment and way of life.
You see, companies have a way of stopping that and it only costs millions. They pay off the politicians and the politicians say that companies have more freedoms than individuals.
Sickness and obesity is much better business. Fitness, medical and fast food industry combined are trillions of dollars.
I think the reason I am not obese myself is that I am aware of all this. The hedonic treadmills. Calories in calories out. What processed food actually means. Understanding what the ingredients actually do. Maintaining an active lifestyle.
For me, the way forward was simply education. Once aware of all this, it becomes impossible to live another way. Maybe that is what we should market to people: knowledge that empowers lasting changes to behavior instead of quick fix shots/pills/diets.