She started enforcing it against the most egregious offenders, but for every enforcement action, there were thousands that went unpunished. The problem is that FTC proceedings are very process heavy by design, which is what you want in some cases, but doesn't scale to widespread scam. We need to be prosecuting hundreds of thousands these cases every year if we want to make a dent and turn things around to fraud being a rare exception rather than a normal business model.