zlacker

>If it's a brand of good quality (Miele, Henry, DeLonghi) it probably does not need to be advertised, as word of mouth and price point is generally enough.

what about iPhones? They're ubiquitous enough that Apple probably doesn't need ads to let people know they exist, yet every at launch ads for them are plastered everywhere. Same with soft drinks and cars, just to name a few. Before you say "iPhone sucks", the same can be said for basically all other phone OEMs, and if your theory allows categorizing an entire industry as crap, your theory is basically unfalsifiable.

>>gruez+(OP)
I would guess that a company like Apple (or Miele or whatever) pays some attention to the context in which their advertisements appear. I don't think they'd want an advertisement for iPhone to appear online with a weight loss pill on the left and a gambling site on the right.

>>gruez+(OP)
> if your theory allows categorizing an entire industry as crap, your theory is basically unfalsifiable

Or maybe, just maybe, the entire industry is crap and so many people are complicit such that it becomes a self-sustaining problem.

>>inetkn+s3
>and so many people are complicit such that it becomes a self-sustaining problem.

If you're defining "ads" to be a "problem", then it turns the statement into a meaningless tautology. Only crappy brand use ads, because brands that use ads are crappy.

>>gruez+(OP)
In the case of iPhones specifically--which I see a lot more ads for than appliances--people do upgrade phones a lot more frequently than appliances, especially major ones, often for specific capabilities like cameras. So reminding people they don't have the latest and greatest makes a lot of business sense.

>>gruez+I4
> Only crappy brand use ads, because brands that use ads are crappy.

Hey, you're starting to get it, but not quite.

Only crappy brands use ads, because ads pollute my very valuable time, my very valuable window of vision, my very valuable hearing, and my very valuable sanity in trying to stay safe against malware hiding in advertisements. That's on top of wasting my valuable money convincing me to buy things that I don't want to buy.

If a brand really wants me to use their product, then make a great product and show off its features in demos, at conferences, and it will eventually get to me by word of mouth. One friend showing me how a product has improved their life is worth at least five-figure digit counts of ads shown to me, if not six-figure counts.