Another metric comes to my mind: if a newcomer has money to spend on ads, then it's a stable firm.
I'm sure there are more.
what about iPhones? They're ubiquitous enough that Apple probably doesn't need ads to let people know they exist, yet every at launch ads for them are plastered everywhere. Same with soft drinks and cars, just to name a few. Before you say "iPhone sucks", the same can be said for basically all other phone OEMs, and if your theory allows categorizing an entire industry as crap, your theory is basically unfalsifiable.
Or maybe, just maybe, the entire industry is crap and so many people are complicit such that it becomes a self-sustaining problem.
Nah, they advertise (probably) for a similar reason as car brands do, to make the people who bought it already feel better and more reassured about their choice.
Also, obligatory "lucky 10k" xkcd: https://xkcd.com/1053/
If you're defining "ads" to be a "problem", then it turns the statement into a meaningless tautology. Only crappy brand use ads, because brands that use ads are crappy.
Henry hoovers are ubiquitous in the professional market in the UK and well regarded for durability, performance and the cute face all their cleaners have. Essentially anyone in the UK will have used, or seen one be used
Hey, you're starting to get it, but not quite.
Only crappy brands use ads, because ads pollute my very valuable time, my very valuable window of vision, my very valuable hearing, and my very valuable sanity in trying to stay safe against malware hiding in advertisements. That's on top of wasting my valuable money convincing me to buy things that I don't want to buy.
If a brand really wants me to use their product, then make a great product and show off its features in demos, at conferences, and it will eventually get to me by word of mouth. One friend showing me how a product has improved their life is worth at least five-figure digit counts of ads shown to me, if not six-figure counts.