Yes, in theory it is possible to prevent these kinds of infections without resorting to secure boot (e.g., by insisting that all the suppliers of components of the motherboard start designing components that cannot be pwned) but so far all the computers you have actually been able to buy that are immune to these kinds of infections achieve that immunity with secure-boot technology.
It seems to me that, in this situation, secure boot’s only role is to provide a false sense of security, which could make recovery from the attack less likely.
In contrast, verified boot might somewhat mitigate the damage from being able to use the BMC to write arbitrary data to the SPI flash chip. Emphasis on might — at best I expect that it would require an attacker to be a bit more creative in how they design their exploit payload.
And I think this would deliver a slight level of protection from the BMC: tampering with the firmware image or key enrollment / secure boot state _should_ both break the UEFI root of trust and alter the PCR state and break everything downstream. Of course, all UEFI implementations are holier than Swiss cheese and there are probably a lot of ways to use the BMC to dump or modify memory post-boot anyway, but it does do something.
And Secure Boot is implemented in, and configured by, the firmware that the BMC can overwrite at its whim while entirely bypassing all the fancy CPU-hardware and SMM protections that are supposed to prevent writing arbitrary data to it.
To the extent that a mechanism not controlled by firmware will detect such an attack and extend PCRs accordingly before executing a single instruction from the compromised flash chip, it might partially mitigate attacks. But that part isn’t Secure Boot.
The BMC usually has full access to system memory as well, so if you can get the timing right, you could replace the secure boot verified image with your own after verification.
Also, re: BusinessWeek, hey look a hardware backdoor installed on servers. Pretty sure IPMI vulnerability fits the bill for most of what was described.
Secure boot can include the hash of the firmware, computed by the root-of-trust that can't be tampered with by this attack. So the exploit will make the keys stored in the TPM inaccessible.
This will make the tampering conspicuous, at least.