turn people onto sideloaded apps. show them Revanced and NewPipe, show them system-wide ad blockers and bloatware removal and every other thing Google doesn't want plebs to use.
people don't care about "apk side-loading," they care about apps. hook them on forbidden apps, and they'll raise hell when they can't side-load them anymore.
It's like napster and torrenting. People dont care about the tech behind it - they care about the outcome.
It's just that the majority of normies dont even know it is possible (and didnt think an alternative exists to sideload).