I have instituted a policy where every major chip design is reviewed and approved by me
> We will become a faster, more agile and more vibrant company. We will eliminate bureaucracy and empower engineers to innovate with greater speed and focus.
It really is a weird PR piece rather than serious communication.
Each time, the CEO would give tons of small, random suggestions, then disappear for several days before reviewing again. He'd request more tweaks, then repeat the cycle. Because of all this back and forth, even simple tasks that should've taken a couple of days ended up dragging on for a month.
In the end, my friend got so frustrated with the whole process that he just quit.
Given the number of “major” chips Intel produces-weren’t they already being presented to the C-Suite? What stealth chips were being sold without high level involvement?
There’s nothing more fun than a carefully thought out cohesive design that takes into account all business and technical constraints being randomly “improved” by a too-busy senior manager who’s been “off the tools” for decades.
“You should switch to NoSQL.” — a nearly verbatim quote from a meeting just last week. No justification or elaboration, just… abandon a relational database platform with two decades of built up business value on a whim.
“Rejoice! For you have been managed!”
Compare that to Jobs who after he announced the iPhone and started using it, saw how much the screen scratched and went back to the drawing board and had then re-engineer it before it shipped six months later. He even announced they were doing it.
Better yet, the infamous “what does Mobile Me suppose to do?…Then why the f%%% doesn’t it do that?”.
You noticed that Cook didn’t wear the Vision Pro once during the introduction? Compare that to Jobs introductions of the iPhone and the iPad.
Rumors are, that Cook doesn’t even use a Mac day to day.
On the other hand, Jobs didn’t use a Mac after his return until OS X was released. He was also definitely not a fan of the Motorola phone with built in iTunes that he introduced on stage.
Can you imagine Cook writing an open letter on Apple.com like “Thoughts on Music” or “Thoughts on Flash”?
This has to be false. Your telling me the CEO of apple is using windows 11? With ads in the start menu? Thatd be hilarious
https://www.macrumors.com/2024/11/17/tim-cook-didnt-say-that...
In the end, we’d build in ‘breakpoints’ - things that we knew they’d pick up on and want to change so they felt like they’d had some input without damaging anything important. This worked very well.
It takes an overwhelmingly powerful personality to get anything done, despite the fact there are billions of capable people on this planet.
So, he's going to wait until the tape out stage of a major new chip design before he reviews it? Bold move.