by providing a picture of waldo in the cut-out, you can prove you know where he is without providing the location. a zero knowledge proof.
Where’s Waldo as presented isn’t even a proof of knowledge
Say the whole image looked like noise and was generated from quantum measurements, and the coordinates to hash for the problem were generated with quantum measurements, and you were given the silhouette and the hash of the noise within to look for. I could see it for proof of work: you could slide along a hashing window and prove you actually did work examining half the image on average or whatever.
It certainly gives a "layperson" example of being able to prove you know something without revealing it, which isn't the whole definition of ZK but is the idea driving it.