You're making the assumption that most of that isn't performative nonsense that in reality doesn't help anything.
Also known as slacktivism.
It got to the point where I would see pronouns and flags and URLs to DEI policies (Click here to stop racism now! Really?) in people's email signatures that I would immediately assume they were insincere and phony.
One person I knew had "LGBTQ Ally" in their professional signature. It's one step removed from writing I HAVE GAY FRIENDS and frankly I found it all really weird, fake, and reminiscent of 1940s Germany where people had to wear their pins to proclaim their allegiance. None of this has place in a professional setting.
https://blog.google/outreach-initiatives/small-business/addi...
You can also declare a business as "woman owned/led"
https://blog.google/outreach-initiatives/small-business/empo...
and "black owned"
https://www.theverge.com/2020/7/31/21348990/google-black-own...
Picture going into a restaurant, and before the hostess seats you she says "I'd like to remind you that I love black people".
That's out of place it is. It doesn't offend anyone, it's just an odd thing to say. You may not perceive it so if you're inside the bubble.
So yeah, it can't be assumed businesses are queer friendly because lots of American Christians and conservatives would prefer queer people dead, or at least back in the closet.
That’s an easy question with an easy answer.
Because it can’t be assumed. Because there are people (who own businesses) who are not friendly to LGBTQ+ people. And people (such as LGBTQ people) may want to find or avoid certain places.
Is a good-faith interpretation of such a signal that it would be some sort of silly performative measure?
I’ve gone into a restaurant and had the hostess tell me they don’t serve gay people.
So I think it can be very contextually relevant for the hostess to say they’re an ally.
Of course that's not their original purpose and they aren't very fit for their original purpose. (it's to include trans people, but trans women don't want you to ask what their pronouns are, they want to be addressed like women.)
Yes but how are you supposed to know if an obvious male in 'feminine' type attire wants to be referred to as she/her unless you ask? Could just be a man with a niche fashion sense. See e.g. Grayson Perry.
did you know LGBT were explicitly targeted in the holocaust? You know about the holocaust, right? You are aware that 1940s Germany is when and where the holocaust happened, right?
People who dismiss labels like "LGBTQ-friendly" as "performative moralism" (to use the term Paul Graham used multiple times in his article) have clearly never had their very existence threatened on a frequent basis simply because of who they are.