"Starbucks can have LGBT mugs but hell no to unions". I think you hit the nail on the head. There is a whole chapter to be written about pro/anti "wokeness" stances used by companies / politicians to divert attention from the deeper class vs class issues.
>>nahuel+(OP)
Wokeness is also a way the media can smack down candidates like Corbin and Sanders, labeling them sexist or an antisemite for focusing on class instead of identity politics.