Wokeness is what happens when you have socially liberal and fiscally conservative investors / executives try to please their democratic leaning employees without having to pay more taxes. It costs them nothing, so you get corporations and the media to embrace race and gender progressivism with a full clamp down on any true progressive causes like universal health care, free education and etc.
The same VCs crying about wokeness are also crying about a collapse of the manufacturing base in the US, when they're the ones responsible for offshoring all of it and not investing in any business that deal with physical goods because software are so much larger.
As an example, yes Starbucks can have LGBT mugs but hell no to unions.