They demanded that their 'engineers' must be able to build out and manage both their own and their managed infra on AWS but never write any code - in fact they thought automation was outright dangerous, they said their engineers would never write any terraform, cloud formation or similar and that they wanted to become a MSP of cloud services preferring to write everything down in runbooks... and print those runbooks out.
The managers would turn up to meetings with huge stacks of paper that were just AWS documentation converted to pdf and printed.
We refused to work with them and essentially walked out. I'm sure this is something that someone like an Accenture or Deloitte would and probably did jump on.
This was 2019.