The best way to get employees to think like equity owners is to give them equity. But I guess the name of the game in our times is to somehow expect people with no equity to work even harder for the company than the equity holders do, right? Let me know how that works out.
In bigger companies, it's a zero sum game. They don't really care about you because their scale makes it hard to identify who cares for them, so everything is just a business transaction.