You copy this communication in your non-profit organization that feeds starving children and find that you are able to feed 50% more children when communicating with this more efficient method.
This is not "literally cocaine logic", it's learning from others.
To use an example you'll probably agree with more: You can hate the lyrics of a given musical artist but copy their production style and in doing so give your lyrics a better platform from which to be heard.
Methods != end goals
You can adapt effective methods currently used to accomplish questionable things to accomplish more noble things.
although, to be perfectly honest, I doubt you'd learn much from Mexican drug cartels that would apply to software, as the markets are completely different.
Ok, but the methods (hustle, grind-culture, high pressure on marks) are here just as questionable as the end goals (Be the biggest Youtuber).
What can you learn from Mr. Beast? Nothing that a lack of conscience and some basic psychology of engagement couldn't teach you.
To reuse your analogy, what if you could communicate information by arranging the corpses of your enemies in a certain pattern, then use international news reports to get the messages across.
What could this teach us about communication? Nothing.