I recently received an job recruitment email for an AI role in all-lowercase and I was baffled how to interpret it.
It looks like it was written in a sloppy way and nobody actually proofread it.
I think Sergey Brin used to do the same thing (or maybe it was Larry Page). I remember reading that in some google court case emails and thinking, the show Silicon Valley wasn't even remotely exaggerating.
im busy running a billion dollar company i dont have time for this
Add a grade in red at the top if you're feeling extra cheeky
[1] https://www.theatlantic.com/magazine/archive/2008/07/inconsp...
Going to all-lowercase is harder on the reader, and thus is disrespectful of the reader. I will die on this hill.
I HOPE YOU ARE HAVING A NICE DAY.
(I typed this from my phone)
However such signalling is harder to pull off than it seems, and most who try do it poorly because they don’t realise that the casual aesthetic isn't just a lack of care. Steve Jobs famously eschewed the suit for jeans and mock turtleneck. But those weren’t really casual clothes, those mock turtlenecks were bespoke, tailored garments made by a revered Japanese fashion designer. That is a world apart from throwing on whatever brand of T-shirt happens to feel comfortable to the wearer.
What's worse is that there's a ready line of journalists talking about how capital letters promote inequality or shit like that providing coverfire for them.
How long could someone write in ALL CAPS before they get fired?
since i've always typed like this i've joked with my mother that if i ever send her a message with proper capitalization and punctuation, its a secret signal that i've been kidnapped!
If you see it in a job advert, I'd assume the same for the people who are doing the hiring.
whether i use them or not is basically a function of how much i think there will be consequences for not using them. if i do use them without coercion, it's for Emphasis, or acronyms (like AI), or maybe sPoNgEbOb CaSe
i'm not sure where AI CEOs, or younger generations picked it up. but the "only use capitals when coerced" part seems similar
HOW DO I WORK THIS DIFFERENCE ENGINE STOP
'yes plaese
Sent from my iPhone'
Definitely a 'I'm very busy look at me' powermove
Anything else people read into it is very often just projection.
i don't normally do it anymore, but for this post i've gone sans-caps. kickin it old school. (yaimadork)
Yet you use "an" for a vowel that's miles away, so I don't like the way you type either.
"thx" is way to verbose for anyone but a plebs, the real power brokers use "ty." Or they don't thank anyone at all, because they know just bothering to read the message they got is thanks enough.
Aside: "full stop" is the Commonwealth English way of saying "period" so it seems like an affectation to see an American using it.
Also, how much is there to customize in a turtleneck? Seems like the same signal as a very expensive suit, "I have a lot of money", nothing more.
You correctly interpreted the point I was making — Steve Jobs treated his casual look as seriously as others treat an expensive tailored suit. And the result means he's still signalling importance and success, without also signalling conformity and "old world" corporate vibes.