zlacker

Writing in all lowercase is an aesthetic akin to an executive wearing jeans and a T-shirt. It is supposed to impart an air of self-confidence, that you don’t need to signal your seriousness in order to be taken seriously.

However such signalling is harder to pull off than it seems, and most who try do it poorly because they don’t realise that the casual aesthetic isn't just a lack of care. Steve Jobs famously eschewed the suit for jeans and mock turtleneck. But those weren’t really casual clothes, those mock turtlenecks were bespoke, tailored garments made by a revered Japanese fashion designer. That is a world apart from throwing on whatever brand of T-shirt happens to feel comfortable to the wearer.

>>simond+(OP)
I think it is more like wearing two polo shirts…

>>simond+(OP)
They have no clue which signals work and which don't, they just throw shit at the wall and see what sticks. Another "Sam" signaled his superiority by playing games during meetings with investors, and it seemed to work for him, until it didn't.

Also, how much is there to customize in a turtleneck? Seems like the same signal as a very expensive suit, "I have a lot of money", nothing more.

>>lucian+aB
Unless you are very fit and have a perfect body shape, a very well tailored shirt/turtleneck can look significantly more flattering than an off-the-rack item. It'll sit well when you're in a neutral pose and stretch or pull appropriately when you gesticulate.

You correctly interpreted the point I was making — Steve Jobs treated his casual look as seriously as others treat an expensive tailored suit. And the result means he's still signalling importance and success, without also signalling conformity and "old world" corporate vibes.