It's not just scrubbed from the messaging: the actual goals are rather different. Stallman and the FSF were somewhere between indifferent to openly hostile to the goals of businesses while the "open source" wing was very much interested in making money and collaborating with others who wanted to make money.
>>joseph+cI1
Because when people ask them questions like “but how can my business operate with the strictures placed on them by your extreme vision of software rights?” his response is “too bad.”