I like how you phrased that as the positive result of a (personal) growth mindset. For non-native English speakers, the word "grit" might be interesting to learn about. Aside from the other common meaning of "coarse grains as of sand or stone"..
> In psychology, grit is a positive, non-cognitive trait based on a person's perseverance of effort combined with their passion for a particular long-term goal or end state (a powerful motivation to achieve an objective).
> This perseverance of effort helps people overcome obstacles or challenges to accomplishment and drives people to achieve.
> Distinct but commonly associated concepts within the field of psychology include "perseverance", "hardiness", "resilience", "ambition", "need for achievement", and "conscientiousness".
It reminds me of a similar term, "gumption".
> gumption - Boldness of enterprise; initiative or aggressiveness.
You can have ordinary well functioning products that just do their one thing and do them well, and thus grow market share.
There is nothing about 'growth' that says your product must add and add features until it is un-usable, which it seems like people are saying is 'growth' as in 'personal growth'.
Just build good products and 'grow' market share.
Printers have failed this by making their products bad by growing features, and thus Brother is winning because it can simply print. A printer that can just print, and not wash your car.