No need for a conspiracy, everyones seen this in some aspect, it just gets worse when these people are throwing money around in the billions.
all you need to do is witness someone Like Elon musk to see how disruptive this type of thing is.
So as a journalist you might have freedom to write your articles, but your editor (as instructed by his/her senior editor) might try to steer you about writing in the correct tone.
This is how 'Starship test flight makes history as it clears multiple milestones' becomes 'Musk rocket explodes during test'
They dont really even really shill for their patron; they thrive on the relevance of having their name in the byline for the article, or being the person who gets quote / information / propaganda from <CEO|Celebrity|Criminal|Viral Edgelord of the Week>.