Well, it's been exposed multiple times that money, egos and the media that needs to report about them create a school lunch table where they simply stroke each other's ego and inflate everything they do.
No need for a conspiracy, everyones seen this in some aspect, it just gets worse when these people are throwing money around in the billions.
all you need to do is witness someone Like Elon musk to see how disruptive this type of thing is.