Free sites will close without targeted advertisement, obviously; they barely can afford to pay salaries now, so with untargeted ads it will be impossible. And the only media sites that will be able to afford to run are those that are subsidised by the state. This is already happening in Europe, where most of the big media are practically bankrupt and their income comes from the state in the form of subsidies, ad campaigns, internships paid by the state, etc.
You already have a sibling comment in this thread precisely asking for that: the state paying for the media. How do they think this will end?
We all want roads to allow us to roam freely but don't want to pay the government people that manage everything around those roads.
Everyone wants free content but everyone wants to be paid for their work.
I have a pihole and one of the website I frequently visit has been remade and now everything is empty. I'm currently thinking about paying for this content... or just quit and live without this content.
To groups, not individuals. Soap operas cast a wide net, they don’t target you specifically. Which is very much possible with Facebook ads.
https://observer.com/2014/09/marketing-whiz-drives-roommate-...
This is not idle talk. Think e.g. about personal credit. An important consideration in certain banking models is filtering out good from bad credits. Guess what, so-called "alternative credit data" which include social media activity is already a thing (search for it).
Its basically a digital wild west. Greed, hypocrisy, misrepresentation, collusion, corruption. As a rule, anything that is not be prohibited by draconian fines and license removals will be done. The honeypot is irresistible and people left on their own are just digitally illiterate idiots.