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[return to "EU data regulator bans personalised advertising on Facebook and Instagram"]
1. thornc+X6[view] [source] 2023-11-02 11:28:44
>>pbrw+(OP)
Hot take, it’s hard to have a free internet without ads. Lots of websites have marginal utility, but can be paid for with ads. And those websites will disappear when CPM rates go down the drain.
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2. vasdae+48[view] [source] 2023-11-02 11:36:16
>>thornc+X6
There's a conspiracy here that people can't see.

Free sites will close without targeted advertisement, obviously; they barely can afford to pay salaries now, so with untargeted ads it will be impossible. And the only media sites that will be able to afford to run are those that are subsidised by the state. This is already happening in Europe, where most of the big media are practically bankrupt and their income comes from the state in the form of subsidies, ad campaigns, internships paid by the state, etc.

You already have a sibling comment in this thread precisely asking for that: the state paying for the media. How do they think this will end?

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3. gpdere+2c[view] [source] 2023-11-02 11:56:13
>>vasdae+48
I don't understand. We were able to run with untargeted ads for decades. Why now, suddenly only targeted ads are viable?
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4. vasdae+3e[view] [source] 2023-11-02 12:07:18
>>gpdere+2c
That's not true, ads have always been targeted. On the telly you don't see the same ads on all stations all the time. They are segmented depending on the average profile of the viewer. If you are watching a soap opera you will see ads for diapers for female incontinence.
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5. latexr+xh[view] [source] 2023-11-02 12:29:41
>>vasdae+3e
> ads have always been targeted.

To groups, not individuals. Soap operas cast a wide net, they don’t target you specifically. Which is very much possible with Facebook ads.

https://observer.com/2014/09/marketing-whiz-drives-roommate-...

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