Matter makes it a lot easier to mix and match products from different ecosystems. You can get 3 A19 nanoleaf RGB blubs that support Matter over Thread for the price of one Hue RGB A19. The Hue might be better but I doubt its 3 times better (I have a bunch of Hue lights and no nanoleafs yet).
I'll be moving to matter blubs (whatever brand strikes the best balance between price and quality) in the future and only using Hue bulbs when its necessary for features that aren't supported with Matter (like Hue Sync).