Just a reminder that several states have already filed an antitrust suit (in part) over a previous Google plan to turn the web into their own walled garden.
> Project NERA was Google’s original plan to create a closed ecosystem out of the open internet. Google documents reveal that Google’s motive was to “successfully mimic a walled garden across the open web [so] we can protect our margins.”
According to Google’s internal documents, the strategy would allow Google to extract even higher intermediation fees. A Google employee aptly described Google’s ambition for Project NERA to “capture the benefits of tightly ‘operating’ a property … without ‘owning’ the property and facing the challenges of building new consumer products.”
Google main strategy to do this was to leverage its popular browser, Chrome, to track users, by forcing them to stay logged into the browser. Google did this by logging users into the browser when they logged into any Google property such as Gmail or YouTube, and logging them out of services when they logged out of the browser.
https://mspoweruser.com/project-nera-state-attorneys-general...
https://storage.courtlistener.com/recap/gov.uscourts.nysd.56...