NOW would be different because, again, this system is worse than Apple's, and because Chrome has a larger influence on the web than Safari (on Desktop, on mobile its a foregone conclusion since you're not allowed a different engine other than Safari anyways, so the real fight there is allowing third party engines).
Does this answer your concerns? I can't tell if you are defending Apple and Google, or are against both but are using this what-about-ist accusation as a way to vent general frustration.
Apple's just more subtle than Google.