The next step is barely a step.
If you require some kind of authentication process to prove your identity, it doesn't matter whether your device has TPM-supported device attestation or not. If Apple or Google wanted to do that, they already have the in-browser infrastructure for it in the form of login with Apple or login with Google. Making such a thing anonymous for third parties (so they just know it's a human, rather than which human) would be trivial.